Customer Service
Outstanding customer service gives any franchise business an unbeatable competitive advantage. Achieve this by training and empowering local management, and consider retaining a third-party expert to manage real-time feedback. Learn about programs, resources, and tools to improve customer service and gain important feedback to use at both the local and corporate level.
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Customer loyalty may be your most important metric of success.
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Can your brand's front-line customer service go from bad to great?
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There is absolutely no greater skill that can be acquired and constantly worked at that can have a bigger impact on us personally and professionally than the ability to build an instant rapport with others, whether they are an acquaintance, customer, co-worker, or a total stranger.
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Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.
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One of my close friends called me and said his son, who had recently graduated college, was looking for a good financial services firm he could do business with in the city where he was living.
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How many times have you heard, "A smile is free. It costs absolutely nothing to give but can mean the world to the person who receives it?"
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To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.
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Why did the retail industry have a dismal 2017 despite high consumer confidence, historically low unemployment, and a growing U.S. economy? Typically these are the perfect conditions for retailers.
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Most franchise company leaders preach to their home office team that they also have customers: operations, development, marketing, field reps, and all the other corporate employees who franchisees count on every day to deliver what they need to serve their own customers.
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Dealing with customer complaints that make it to senior executives is a critically important strategy.
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These five "big picture" customer service lessons, observations, and accompanying advice may not qualify as future deathbed regrets for many CEOs, but they should.
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Customer service guru John DiJulius draws customer service lessons from United Airlines' latest gaffe.
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Learn how to teach your Millennial employees the skills of customer service - and improve everyone's' experience!
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Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
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Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
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In this age of digital analytics, modern marketers still can gain many valuable insights from that "old school" tool: the live, in-person, one-on-one telephone call! Here are 10 insights for your consideration.
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