Fitness Feature Articles

Fitness Feature Articles

Franchise Sector Showcase

Informative Fitness franchise articles to support business buyers, franchisees, and franchisors.

What do two attorneys, a former Applebee's CEO, and a retired NFL quarterback have in common? They're four of the six multi-unit franchisees we've profiled in this issue.
  • Kerry Pipes & Eddy Goldberg
  • 34,204 Reads 3 Shares
Las Vegas, home of the high rollers, once again played host to the annual Multi-Unit Franchising Conference this spring at Caesars Palace.
  • Kerry Pipes & Eddy Goldberg
  • 37,946 Reads 5 Shares
SMS can be a powerful tool for building the customer relationship. Targeted messages, exclusive deals, and helpful reminders via smartphone can all help improve customer satisfaction and create loyal fans.
  • Multi-Unit Franchisee
  • 20,518 Reads 7 Shares
Social media marketing news you can use. This week: 1) Have you tried Facebook Live, the company's new video platform for sharing vids with your brand followers?; 2) 5 things you're missing if you're not using Google Places for local marketing; 3) 21 mistakes to avoid when using Instagram to promote your brand; 4) 16 Snapchat hacks, tips, and hidden features you can use; and 5) a long hot summer looms for the Twittersphere as The Hillary and The Donald get social.
  • Daniel Lieberman
  • 2,835 Reads 4 Shares
Former NFL linebacker Bryan Scott has two things on his mind these days: 1) building a successful chain of Title Boxing Club franchises in the Atlanta area, and 2) overseeing the company he co-owns, Noene USA, which sells a line of high-tech, ultra shock-absorbing insoles.
  • Kerry Pipes
  • 12,014 Reads 1 Shares
The fitness industry is on an undeniable tear. In 2014, Entrepreneur magazine singled out the fitness franchise industry as one of the key sectors that showed gains in a sluggish economy.
  • Franchise Update Media
  • 11,871 Reads
Bryan Scott spent a decade in the NFL backing up his defensive line. But when his playing time began to wind down he got prepared for life after football.
  • Multi-Unit Franchisee
  • 10,456 Reads 5 Shares
Nearly seven years after the recession ended, the U.S. economy has become a slow-growth machine. In these years of sluggish growth, the franchise business model has found ways to expand.
  • Darrell Johnson
  • 3,801 Reads 1 Shares
Lori Shepard, Senior Director, Digital Experience at Waxing the City/Anytime Fitness, shares her views on changes in social media and how her brand is adapting to get the results they seek.
  • Lori Shepard
  • 3,264 Reads 1,014 Shares
Planet Fitness Franchisee Adds ZIPS Dry Cleaners To His Growing Portfolio.
  • Multi-Unit Franchisee
  • 11,946 Reads 3 Shares
Iraq Vet Business Owner Testifies Before House Small Business Subcommittee Of Risk Due To Overreach Of NLRB.
  • 7,496 Reads
Tropical Smoothie Cafe
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So many good things are happening so fast in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,984 Reads 2 Shares
So many good things are happening in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 5,817 Reads 1,014 Shares
What franchisees want from corporate field support is pretty straightforward. Basic expectations include great products, marketing and brand support, ongoing training, site selection, purchasing power for goods and services, and participation in product and program testing.
  • Debbie Selinsky
  • 8,798 Reads 2 Shares
Mike Bidwell is a leader who is clear, pragmatic, and to the point. "I'm passionate about creating opportunities for others to grow," says the 57-year-old president and CEO of The Dwyer Group.
  • Kerry Pipes
  • 4,339 Reads
Randy Merrill feels good about the health, wellness, and fitness space he operates in. He says the business models work for him, the client base works for him, and the ROI works for him.
  • Kerry Pipes
  • 16,904 Reads 1 Shares
After two decades in franchising, Shahid Hashmi has an aggressive growth plan that he predicts will top $150 million in revenue in the next 10 years.
  • Multi-Unit Franchisee
  • 25,201 Reads 33 Shares
Mike Bidwell, CEO and president of The Dwyer Group, discusses his career path from franchisee to the top of the C-suite at the 8-brand, $1 billion franchisor - larger now after acquiring Service Brands International (June 12) and The Grounds Guys of Canada (June 18).
  • Kerry Pipes
  • 4,543 Reads 1 Shares
2015 is starting out as a very busy year for international franchise development. U.S. franchises are exporting their brands more than at any time in history--and to more places.
  • William Edwards
  • 5,663 Reads 179 Shares
When it comes to franchising, Shahid Hashmi has just one regret: he wishes he'd gotten into it earlier.
  • Helen Bond
  • 12,303 Reads
We've rounded up another "Mega 99" issue--and that means some big numbers.
  • Multi-Unit Franchisee
  • 11,520 Reads 1 Shares
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From all of us at Franchising.com, we would like to wish you and your family a very happy holiday season. Thank you for using Franchising.com in 2014. This year we have seen rapid growth in many of our content sections.
  • By: Benjamin Foley
  • 6,976 Reads
It's budget season for franchise marketers. Thought House CEO Jason Knill offers 5 key marketing planning insights for 2015.
  • Jason Knill
  • 3,766 Reads 1,014 Shares
We asked Jason Mattes, chief development officer at Fierce Brands (franchisor of Retro Fitness and Let's Yo! Yogurt), what he looks for in a salesperson, and what the critical elements are in building a great sales and development team.
  • Kerry Pipes
  • 6,058 Reads 1 Shares
Great people throughout history often fail, quite miserably, before finally reaching their goals, says international business strategist Dan Waldschmidt.
  • Multi-Unit Franchisee
  • 7,312 Reads
Discuss the role of diversity inside your marketing department and in your marketing strategies.
  • Franchise Update
  • 4,699 Reads 1,021 Shares
Discovery Day is show time! Whether you have one franchise or a thousand, this special event propels your sales process to a crescendo.
  • Steve Olsen
  • 3,167 Reads
We asked Stacy Anderson, chief marketing officer at Anytime Fitness and Waxing the City to discuss the role of diversity in the company's marketing department and in its marketing strategies.
  • Stacy Anderson
  • 26,181 Reads 121 Shares
For NFL Quarterback David Garrard, there's no such thing as "retirement." His short break from the NY Jets, starting in May and ending in October, proves that he's not good at sitting back and doing nothing.
  • Multi-Unit Franchisee
  • 5,649 Reads
If you are looking to start your own business, an excellent way to minimize risk while increasing the odds of succeeding, is to consider opening a franchise.
  • Charles Franklin
  • 20,666 Reads 6 Shares
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