Fitness Feature Articles

Fitness Feature Articles

Franchise Sector Showcase

Informative Fitness franchise articles to support business buyers, franchisees, and franchisors.

When it comes to making his mark and doing good, Brendon Ayanbadejo, recipient of this year's Pro Athlete Influencer MVP Award, wants you to know he is just getting started.
  • Helen Bond
  • 15,146 Reads 5 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 5,747 Reads 2 Shares
How Anytime Fitness and Waxing the City's CMO uses technology to connect with customers
  • Meredith Jurek
  • 6,973 Reads 578 Shares
Eric Casaburi, founder and CEO of Retro Fitness, has an open and transparent style. He also likes to lie on a bed of nails daily to meditate, relieve stress, and, he says, help improve his decision-making.
  • Kerry Pipes
  • 18,860 Reads 78 Shares
Chelsea Segura signed her first franchise agreement with The Little Gym two months before she graduated from Louisiana State University with a degree in kinesiology.
  • Debbie Selinsky
  • 16,944 Reads 255 Shares
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
  • Franchise Update
  • 7,271 Reads 10 Shares
Multi-Unit Franchisee magazine honored franchisee excellence at the annual Most Valuable Performer (MVP) Awards ceremony at this year's Multi-Unit Franchising Conference, April 23–26 at Caesars Palace in Las Vegas.
  • Multi-Unit Franchisee
  • 8,724 Reads 199 Shares
Multi-Unit Franchisee Mark Molina Acquires His Fourth Orangetheory Fitness Studio In Connecticut. The Award-Winning Franchisee Is Helping The Brand Double the State's Studio Count This Year.
  • Multi-Unit Franchisee
  • 7,915 Reads 3 Shares
Social media marketing news you can use. This week: 1) 6 tips on how applied analytics can improve your decision-making; 2) Latinos' influence on foodservice continues to grow; 3) Big-name advertisers question the basic promise of digital advertising; 4) Calculating the ROI of online reputation management.
  • Eddy Goldberg
  • 2,904 Reads
In 2015, when opportunity came knocking, Susan Boresow answered the bell. At the time she was CMO at Massage Envy. Today she's president of Title Boxing Club, the boutique fitness franchise that specializes in boxing and kickboxing fitness classes with more than 160 locations in the U.S. and abroad.
  • Kerry Pipes
  • 6,321 Reads 2 Shares
Tennessee Fitness, a Gold's Gym multi-unit operator in Tennessee, signs agreement for 5 additional units. The franchisee will now have 12 locations of the fitness brand in the Nashville area.
  • Multi-Unit Franchisee
  • 10,283 Reads 2 Shares
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2017's Most Valuable Performer (MVP) Award winners to be feted at the annual Multi-Unit Franchising Conference, April 23-26 in Las Vegas.
  • Franchise Update Media
  • 33,054 Reads 49 Shares
Consolidation arguably has been one of the largest and most important trends in the franchise sector in the past few years, and it's not hard to see why.
  • Dean Zuccarello
  • 29,698 Reads 7 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 5,147 Reads 1 Shares
K'Zell "Zelly" Wesson took his pro basketball career global more than 17 years ago. He currently plays in Turkey as a forward for Afyonkarahisar Belediyespor, a team in the Turkish Basketball League. But the 6-foot-7-inch Wesson is also making sure he's got game as he nears the end of his playing days--by investing in and growing a chain of Workout Anytime fitness gyms in the USA.
  • Kerry Pipes
  • 43,965 Reads 364 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,063 Reads
If a solid franchise system is the backbone of a brand, an efficient, smoothly working infrastructure is the heart of a multi-unit franchisee operation.
  • Helen Bond
  • 26,026 Reads 3 Shares
We're starting 2017 in our customary way: with our "Mega 99" list of the largest U.S. franchisees, ranked by total number of units.
  • Kerry Pipes and Eddy Goldberg
  • 19,182 Reads 1 Shares
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,013 Reads
International franchise development continues at a fairly high pace, despite all the challenges around the world that have little to do with the business climate.
  • Bill Edwards
  • 8,170 Reads 4 Shares
Robert Schermer, Jr., CEO of Meritage Hospitality Group in Grand Rapids, Mich., hails from the school of life that says, "Go big or go home."
  • Debbie Selinsky
  • 29,995 Reads 1,021 Shares
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So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging
  • Eddy Goldberg
  • 4,144 Reads
Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.
  • Kerry Pipes & Eddy Goldberg
  • 6,249 Reads
Today, at 38, Garrard still works out every day, but he's not just pumping iron in his post-NFL career—he's pumping profits from his two Retro Fitness gyms.
  • Kerry Pipes
  • 44,624 Reads 5 Shares
What do two attorneys, a former Applebee's CEO, and a retired NFL quarterback have in common? They're four of the six multi-unit franchisees we've profiled in this issue.
  • Kerry Pipes & Eddy Goldberg
  • 34,082 Reads 3 Shares
Las Vegas, home of the high rollers, once again played host to the annual Multi-Unit Franchising Conference this spring at Caesars Palace.
  • Kerry Pipes & Eddy Goldberg
  • 37,805 Reads 5 Shares
SMS can be a powerful tool for building the customer relationship. Targeted messages, exclusive deals, and helpful reminders via smartphone can all help improve customer satisfaction and create loyal fans.
  • Multi-Unit Franchisee
  • 20,362 Reads 7 Shares
Social media marketing news you can use. This week: 1) Have you tried Facebook Live, the company's new video platform for sharing vids with your brand followers?; 2) 5 things you're missing if you're not using Google Places for local marketing; 3) 21 mistakes to avoid when using Instagram to promote your brand; 4) 16 Snapchat hacks, tips, and hidden features you can use; and 5) a long hot summer looms for the Twittersphere as The Hillary and The Donald get social.
  • Daniel Lieberman
  • 2,772 Reads 4 Shares
Former NFL linebacker Bryan Scott has two things on his mind these days: 1) building a successful chain of Title Boxing Club franchises in the Atlanta area, and 2) overseeing the company he co-owns, Noene USA, which sells a line of high-tech, ultra shock-absorbing insoles.
  • Kerry Pipes
  • 11,834 Reads 1 Shares
The fitness industry is on an undeniable tear. In 2014, Entrepreneur magazine singled out the fitness franchise industry as one of the key sectors that showed gains in a sluggish economy.
  • Franchise Update Media
  • 11,685 Reads
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