Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
  • Scott Klososky
  • 4,569 Reads 96 Shares
What you don't know, you can't measure. And what you can't measure, you can't improve!
  • Steve Olson
  • 3,608 Reads 94 Shares
We asked Kurt M. Landwehr, Vice President of Franchise Development at Regis Corp., about how he maintains a one-on-one personal connection with prospective franchisees at a time when marketing automation is becoming more and more prevalent.
  • Kurt M. Landwehr
  • 2,365 Reads 1,021 Shares
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 4,878 Reads 1 Shares
Over the past few years, The Lube has been able to reap the benefits of technology, using it to gather feedback from prospective franchisees and fans in real-time, which has helped further our development nationwide.
  • Franchise Update
  • 3,445 Reads 53 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... next week, in fact, in Atlanta, at the Ritz-Carlton Buckhead, June 25-26.
  • Eddy Goldberg
  • 2,585 Reads 108 Shares
There's an old adage on Wall Street: When someone says, "It's different this time," run as far and as fast as you can.
  • Carol Schleif
  • 5,667 Reads 25 Shares
Glenn Mueller is Domino's Pizza's largest single franchisee with 135 units. It's a partnership made in pizza heaven.
  • Kerry Pipes
  • 17,817 Reads 12 Shares
David Buckley is a busy marketing executive. He's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,381 Reads
The following is a review of the lead generation principles and best practices outlined in my book, "Grow To Greatness: How to build a world class franchise faster."
  • Steve Olson
  • 5,795 Reads 558 Shares
If I know anything about franchisees, it's that they have lists for everything, from daily kitchen cleaning practices to employee entrance procedures.
  • Joe Durfey
  • 7,046 Reads 1,023 Shares
Jersey Mike's Subs
SPONSORED CONTENT
Jersey Mike's Subs
SPONSORED CONTENT
Jersey Mike's Subs
SPONSORED CONTENT
Resiliency and optimism permeated the air at this year's Multi-Unit Franchising Conference, held at Caesars Palace in Las Vegas March 27-29.
  • Kerry Pipes and Eddy Goldberg
  • 4,908 Reads 1,014 Shares
Peter Holt received an early Christmas present late last year when Tasti D-Lite CEO Jim Amos announced he was stepping down and that Holt had been selected to take the reins of the 25-year-old brand.
  • Kerry Pipes
  • 4,189 Reads 1 Shares
The 3rd annual Franchise Consumer Marketing Conference is right around the corner... in Atlanta, at the Ritz-Carlton Buckhead, this June 25-26.
  • Franchise Update
  • 2,679 Reads 42 Shares
David Buckley, CMO at Sears Hometown & Outlet Stores, Inc., is a busy marketing executive. He's responsible for the development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears label.
  • Kerry Pipes
  • 4,248 Reads 227 Shares
If you and your franchisees are currently making a profit, let me remind you: There are people who are dedicating their lives to taking that profit away from you.
  • Jack Mackey
  • 5,597 Reads 1,014 Shares
Different types of international franchises are being granted today for U.S.-based education, food and beverage, retail, and service franchises.
  • William G. Edwards
  • 3,038 Reads 59 Shares
CMOs and branding executives looking for ways to more effectively engage customers online are frequently hamstrung by the relative newness of the technology and different social media platform, as well as by a shortage of time to "do it right."
  • Eddy Goldberg
  • 16,509 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 4,398 Reads 1 Shares
The chief marketing officer is now in control of IT marketing spend. A few years ago it might have been the CIO but no longer, to hear the industry tell it.
  • Erika Morphy
  • 2,442 Reads 18 Shares
Small businesses seeking to take advantage of social media face the same problem they have with everything they want to do that isn't absolutely necessary to keep the business going: time.
  • Daniel Lieberman
  • 2,814 Reads
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
Dogtopia
SPONSORED CONTENT
There is a revived interest these days in assessment testing during the franchise recruitment process.
  • Mariel Miller
  • 3,455 Reads 1,023 Shares
It's 2017, and you're a franchise consultant. What does your typical day look like? Where is your office - corporate headquarters, at home, in the cloud?
  • Evan Hackel
  • 3,770 Reads 316 Shares
On a smarter planet, we've seen how predictive analytics can help transform everything from how we fight crime to how we improve things like healthcare, food safety, and utility grids.
  • Franchise Update
  • 5,679 Reads 272 Shares
David Grimaud grew up in the car repair business. His father, Joe, operated a Midas shop in Alexandria, La., where David spent many days working as a teenager.
  • Kerry Pipes
  • 6,945 Reads 105 Shares
"What are your goals?" is the common question I present to clients and prospects.
  • Loyd H. Rawls
  • 3,776 Reads
Sam Ballas waxes eloquently--and passionately--about East Coast Wings & Grill, the company he acquired in 2001.
  • Kerry Pipes
  • 4,521 Reads 9 Shares
Operating a successful franchise business is challenging enough. Add in family members and things can get really interesting.
  • Michele Chandler
  • 8,104 Reads
I am often asked how I define exceptional customer service. Here it is in a nutshell: Speed, price, and technology--all built around service.
  • John Tschohl
  • 4,854 Reads 32 Shares
Rich Hope spent three decades in advertising and is comfortable planning marketing strategies and executing successful campaigns.
  • Kerry Pipes
  • 3,642 Reads
Share This Page

Subscribe to our Newsletters