Technology Feature Articles

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

How To Succeed at Online-to-Offline Marketing

How to use online-to-offline media strategies to boost your sales.

Andrea Brandon
3,723 Reads 26 Shares

Brand Master Steve: Steve Greenbaum Aces the Transition to Home Care Services

Steve Greenbaum makes a healthy transition from PostNet to Best Life Brands.

Kerry Pipes
17,167 Reads 29 Shares

Building Lives and Dreams: Rising from the Ashes of Failure to Mega-Success

MVP Mega Growth Leadership Award winner Doug Pak operates 72 Papa John's, 50 Hardee's

Helen Bond
9,997 Reads 29 Shares

Train Your Franchisees To Transform their GMs into Operating Partners

Franchisors: teach your franchisees how to keep their GMs by turning them into operating partners.

Jason Ingermanson
3,425 Reads 8 Shares

22 Brands, 1 Umbrella: Neighborly Unites 3,700 Franchisees Under 1 Virtual Roof

Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.

Eddy Goldberg
9,963 Reads 13 Shares

Woodhouse Day Spas Partners Up To Make Local Digital Marketing More Effective

Woodhouse Day Spas partners with Eulerity to streamline local digital marketing.

Paul Erdelt
4,459 Reads 55 Shares

Partners Now Have 9 Meineke Locations in Texas

Multi-Unit Operators Ben Leffell and Colin Farrell Have Opened Their Ninth Meineke Car Care Center in Texas.

Multi-Unit Franchisee
6,438 Reads 19 Shares

Good News! – June 2019

Welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, milestones, and other news from franchisors large, medium, and emerging.

Eddy Goldberg
2,109 Reads 2 Shares

100 Years and Counting: A&W Finds its Groove in the 21st Century

A&W CEO Kevin Bazner leads the resurgence of the 100-year-old brand.

Kerry Pipes
7,414 Reads 25 Shares

Oklahoma Partners Open Their 6th uBreakiFix Location

Multi-Unit Franchisee Team in Oklahoma Add Another uBreakiFix Location To Their Holdings.

Multi-Unit Franchisee
4,519 Reads 4 Shares

Keller William Signs a Master Franchise Deal for Morocco

Keller Williams continues to expand in Africa with a master franchise in Morocco

Eddy Goldberg
5,081 Reads 46 Shares

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Ad Fund Requirements: Time To Revise Your Franchise Agreement?

Make your ad funds more flexible and increase the effectiveness of your franchisees' advertising and marketing.

Kay Ainsley
7,297 Reads 8 Shares

Investing in 2019: 7 Lessons for Volatile Times

7 lessons for investors during today's volatile times.

Carol Schleif
3,891 Reads 4 Shares

1st Annual Franchise Innovation Awards: The Best of the Best from more than 90 Entries

Franchise Update's first annual Innovation Awards produce 17 winners.

Kerry Pipes & Eddy Goldberg
11,365 Reads 62 Shares

How Coyote Ugly Uses Innovative Marketing Strategies Effectively

How Coyote Ugly Saloon's innovative marketing strategies are improving ROI.

Leejon Killingsworth
6,187 Reads 116 Shares

Information Warfare? Preparing to Do Battle in 2019

As the war on facts continues, franchising must learn to tell truth from fiction

Darrell Johnson
4,056 Reads 14 Shares

Berkshire Hathaway HomeServices Expands into the UAE

Berkshire Hathaway HomeServices enters the UAE, its fourth overseas franchise location.

Eddy Goldberg
5,023 Reads 4 Shares

Good News! – May 2019

Eddy Goldberg
1,883 Reads 12 Shares

Skipping the Line: Little Caesars' Pizza Portal is a Revenue Booster

Little Caesars makes it easier and quicker than ever to pick up their pizzas

Eddy Goldberg
20,761 Reads 30 Shares

5 Ways To Approach Hiring For Skill Over Experience

5 Ways to Help Make Sure You Are Not Only Attracting the Best Candidates but Know Who They Are When They’re Right in Front of You.

John Carrozza
3,209 Reads 50 Shares

CMO Roundtable: Creating An Exceptional Customer Experience

How Stoner's Pizza Joint and Auntie Anne's create an exceptional customer experience.

Franchise Update
5,325 Reads 20 Shares

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Recipe for Success: NFLer Transitions to Franchising with Jamba Juice

When Vernon Davis isn't catching footballs as a tight end for the NFL's Washington Redskins, he's busy with his 5 Jamba Juice locations in Northern California.

Kerry Pipes
6,033 Reads 10 Shares

Multi-Unit Partners Open Their 4th uBreakiFix Location

Multi-Unit Duo Opens Fourth Location of uBreakiFix in Western New York, Bringing Them Halfway To Their 8-Store Plan.

Multi-Unit Franchisee
3,241 Reads 3 Shares

Unity Rd.: The Role of Innovation on Sales and Development

How innovation has affected the sales and development process at Unity Rd.

Justin Livingston
4,061 Reads 56 Shares

Paint, Sip, Grow: New CMO looks to paint a Marketing Masterpiece

Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.

Kerry Pipes
7,936 Reads 160 Shares

Give Your Customers What They Want, When They Want It

4 tips on providing consumers with the convenience and choices they want.

Charles Bonfiglio
4,963 Reads 46 Shares

Consumer Marketing Roundup: April 23, 2019

4 trends from the Restaurant Leadership Conference; 5 social media platforms likely to influence online marketing in 2019; and research on what customers want when they phone a business.

Eddy Goldberg
3,043 Reads 7 Shares

Blockchain Meets Supply Chain

Blockchain has many uses for franchising; food safety is one of the first.

Michael Lockerby, Eddie Block, & Peter Vogel
8,349 Reads 10 Shares

Good News! - April 2019

So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, milestones, and other news from franchisors large, medium, and emerging.