Technology Feature Articles
Informative Technology franchise articles to support business buyers, franchisees, and franchisors.
CMO Roundtable: What technologies are you finding most effective for reaching consumers during Covid?
- Franchise Update Magazine
- 3,074 Reads 4 Shares
A post-Covid world presents many growth opportunities, but so many unknowns call for patience
- Darrell Johnson
- 4,002 Reads 16 Shares
30-year marketing pro Dwayne Chambers, CMO at Checkers & Rally’s, scored with creative campaigns in 2020 and is off to a great start in 2021.
- Kerry Pipes
- 4,226 Reads 2 Shares
Blo Blow Dry Bar’s VP of franchise development on his most effective techs for franchise recruitment during Covid
- Franchise Update Media
- 5,148 Reads 14 Shares
5 ways to diversify in an uncertain economy by adding new, complementary brands
- Helen Bond
- 4,922 Reads 18 Shares
Seeking more time with his newborn daughter, Matt Pendleton left his high-stress job with a restaurant franchisor and today owns 3 Screenmobile locations
- Franchise Update Media
- 3,465 Reads 28 Shares
Q&A with Sean Fitzgerald, president of TruBlue Total House Care, which boosted revenue 94% last year, part 2
- Kerry Pipes
- 4,744 Reads 18 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
- Kerry Pipes
- 4,995 Reads 9 Shares
Every organization that wants to be a service leader should stress the importance and benefits of remembering customers by name and include strategies to help employees do so.
- John Tschohl
- 11,251 Reads 15 Shares
TruBlue Total House Care is at the forefront of a growing market trend
- Kerry Pipes
- 4,887 Reads 2 Shares
Welcome to "Good (and Other) News!" – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
- Eddy Goldberg
- 2,331 Reads 1 Shares
Mike Davis’ 1-800-JunkPro is gaining its share of a $50 billion industry
- Kerry Pipes
- 4,697 Reads 82 Shares
Franchisees look to cash in on real estate opportunities in 2021 as the economy rebounds
- Helen Bond
- 6,832 Reads 26 Shares
Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
- Franchise Update Media
- 3,708 Reads
A look back at 10 marketing predictions for 2020 and beyond, published just months before Covid arrived
- Eddy Goldberg
- 5,721 Reads 184 Shares
A roundup of consumer marketing news and developments 4 months into 2021.
- Eddy Goldberg
- 2,655 Reads 1 Shares
As ghost kitchens proliferate, restaurants are increasingly turning to non-brick-and-mortar operations
- Eddy Goldberg
- 6,371 Reads 39 Shares
Mr. Rooter Plumbing, an essential service, has done well despite the pandemic
- Doyle James
- 6,787 Reads 13 Shares
Welcome to "Good (and Other) News!" - our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, merging, and emerging.
- Eddy Goldberg
- 3,208 Reads 3 Shares
As Covid crippled businesses in many industries, franchisees are looking more seriously at non-brick-and-mortar service brands
- Eddy Goldberg
- 6,666 Reads 18 Shares
A belated look at the worst marketing and adtech buzzwords of 2020
- Eddy Goldberg
- 3,844 Reads 8 Shares
2020 saw global franchise development transformed by Covid-19, accelerating the adoption of digital technologies
- William Edwards
- 7,091 Reads 19 Shares
Hoots wings adapts technology choices to connect with consumers during the pandemic
- Franchise Update Media
- 5,200 Reads 12 Shares
The post-Covid economy presents multiple opportunities for consumer marketers
- Evan Hackel
- 4,841 Reads 6 Shares
As the economy recovers from Covid, the economic outlook for franchising is rosy
- Eddy Goldberg
- 9,499 Reads 37 Shares
Tropical Smoothie, which opened its 900th store in 2020, is looking to reach 1,500 in 5 years—or sooner!
- Kerry Pipes
- 6,622 Reads 1 Shares
21 Female Fast Risers profiled in our “21 for ’21” annual issue on women in franchising: Tara Osborn, Director of Marketing, CMIT Solutions
- Franchise Update Magazine
- 3,966 Reads 6 Shares
Welcome to “Good (and Other) News!” – our monthly roundup of franchise growth, finance, expansion, regulation, legislation, technology, trends, people, milestones, and other news about franchisors large, medium, and emerging. This month we continue with our newest section, “Coping with Covid – Reopening & Recovery.”
- Eddy Goldberg
- 3,122 Reads 1 Shares
5 tips to strengthen your franchise development in 2021 from Chris Buitron, President of The Mosquito Authority
- Chris Buitron
- 5,833 Reads 54 Shares
Ebook:"Restaurant Trends 2021: The Year of Reopening & Recovery" from CAKE takes a look at the year ahead for restaurant operators
- Eddy Goldberg
- 5,410 Reads 15 Shares
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