Informative Health franchise articles to support business buyers, franchisees, and franchisors.
Social media, social networking, social marketing, social recruiting. Whatever you call these new connectivity platforms, they're sweeping the business world in 2009--much as the Internet and World Wide Web did circa 1995. Everybody wants in on the action, but no one is quite sure how. Okay, maybe some people know. We asked a few--and went online (of course) to find out more. We also pulled a few thoughts from "The Long Tail," a book by [i]Wired[/i] magazine Editor Chris Anderson on how Web 2.0 and social media have transformed marketing and sales.
- Eddy Goldberg
- 4,206 Reads 4 Shares
Airport concessions may, at first glance, seem like a risky endeavor. Traffic has been steadily declining for a year - down nearly 12 percent in February 2009 when the FAA released its last traffic statistics - and the barrier to entry remains high. But consider the upside. The largest U.S airports host an average of 60 million passengers each year. Not one U.S. air carrier offers their coach passengers breakfast, lunch, or dinner service on domestic flights. Locations offering healthy, fresh, portable options are limited, yet travelers often have hours to wait for delayed flights, missed connections, or - in the best case scenario - a shorter than average security wait time.
- Chris Cheek
- 7,604 Reads 334 Shares
Jake was visibly upset when he came to see us. He had been planning to retire in 3 years by age 55, based on the combined value of his personal investments and his company. This was now on hold for an indefinite period of time. Like many, he had suffered a significant hit in the 2008 through 2009 stock market declines. He wanted to visit about the benefits of a comprehensive wealth plan - something he hadn't taken the time to explore in the past.
- Nicholas K. Niemann and Andrew Horowitz
- 6,579 Reads 1,014 Shares
It seems there really is a silver lining in every cloud. And the recent economic downturn has deposited a little of that silver at the feet of some multi-unit franchisees who can tolerate risk and don't mind a little "remodeling" work. Today, opportunities abound to buy distressed franchise units from other troubled or bankrupt franchisees--often for pennies on the dollar. If they have the stomach, these "rescuers" can snatch up these units, turn them around, and watch the dollars flow in.
- Kerry Pipes
- 8,058 Reads 2 Shares
Even in tough economic times, franchisors are stepping up and giving back to causes and organizations they - and their franchisees - believe in. Many of these activities fall under the radar, displaced by news and events deemed more immediate or important. What could be more important than raising money and donating time to help those in need, especially when budgets are pinched and time is at a premium? That's why we're taking the time to recognize our contemporary heroes.
- Franchise Update
- 3,606 Reads 1 Shares
Looking for a franchise opportunity in a "booming" industry? You might want to check out home health care for seniors. That baby boom blip that first appeared following World War II is now dipping into the golden years. As a result, the need for elderly care in America is on the rise and will remain in high demand for years to come.
- Multi-Unit Franchisee
- 2,942 Reads 1 Shares
Everybody loves lists. Whether it's a year-end "best of" list in the entertainment world or a list of business-performance rankings, we see them everywhere. Lists give us insight and a benchmark for all kinds of comparisons. Readers continue to tell us that the lists found in the pages of Multi-Unit Franchisee magazine each issue are informative--and sometimes provocative--and provide a perspective that often allows for self-assessment and operational adjustments.
- Kerry Pipes
- 10,973 Reads 1,023 Shares
Joe Drury's personal history reads like a rags-to-riches movie script. Born in Canton, Ohio, he was on his own at 14 and "chose to survive," he says. "Everything I did, I attacked it like it was my last meal." He started out working in a Wendy's. He excelled and worked his way into the corporate office, where his mentor and "best friend," Wendy's founder Dave Thomas, taught him everything he knew about running a franchise and being a successful franchisee. He rose to vice president of operations at Wendy's, but left the company in the early 1990s to form the Carolina Restaurant Group, which bought 26 distressed Wendy's restaurants. By 2000, that number was up to 100 and sales had risen significantly.
- Debbie Selinsky
- 12,227 Reads 11 Shares
Gurvinder Singh is, in many ways, a "normal" 24-year-old guy. A former wrestler, he's into martial arts and spends an inordinate amount of time training in the gym. Despite his high energy level, he can go "couch potato" with the best of them, and he loves TV (his favorite show is "Lost"). He also loves cars, and jokes that the health of his business can be measured by the impressiveness of his ride.
- Debbie Selinsky
- 3,525 Reads 13 Shares
Unfortunately for many business owners, the economic forecast looks gloomy for this year and perhaps next. At Clix, we have taken an active approach toward understanding the state of the economy and planning our development for the next 12 to 36 months.
- Franchise Update Magazine
- 8,208 Reads
When Jeff Innocenti was a teenager in the Bronx, he and his brother James pretty much lived at the Gold's Gym in nearby Yonkers. "Our mother bought us our first membership and we became gym rats," says Innocenti, now 40. "Working out with weights was pretty much all we did at the time. We may as well have lived there."
- Amy Zuckerman
- 14,208 Reads 3 Shares
Lisa Flynn, a mother of two young boys, never relished having her children photographed. For her, birth announcements and holiday portraits meant either spending a small fortune for a professional photographer who didn't cater to colicky clientele or settling for cheesy props and fuzzy blue backdrops at the mall portrait studio.
- BusinessWeek
- 3,000 Reads 1 Shares
"Franchising works by combining the drive and energy of the entrepreneur with the experience and expertise of the franchisor." This wonderfully concise description of franchising comes courtesy of a franchisor from Down Under: Jesters Franchising, purveyor of Jesters Jaffle Pies (all-natural meat, vegetable, and fruit pies) with 50 units in New Zealand and Australia.
- Eddy Goldberg
- 65,062 Reads 31 Shares
For more than a decade now, has been carefully monitoring the radar screen, gathering information on franchise lead generation and sales.
- Kerry Pipes
- 4,258 Reads 6 Shares
This article from 2008 could almost be written today. Learn how the more things change, the more they stay the same (except for Covid, of course).
- Eddy Goldberg
- 5,259 Reads 14 Shares
We can finally stop debating Joe the Plumber, and start looking ahead to what's to come. Sen. Barack Obama's campaign offered several proposals with significant implications for small businesses. Here's a look at some of those measures:
- THE WALL STREET JOURNAL
- 2,600 Reads
In today's uncertain economy, sales pros gain the edge by moving into their prospect's world. They probe, read, adapt, and outsell their competition by fully understanding and responding to how their candidates think and behave. Here are selling insights that may help increase your recruiting success.
- Franchise Update Magazine
- 4,180 Reads 4 Shares
It is a quiet Saturday morning. If you are the average American, the downturn in the economy has started you to think about how it will impact your career and the opportunities for your children as they enter the workforce. Articles about Enron and Tyco and Global Crossing and other corporate scandals abound and some of the most respected brand names internationally are talking about layoffs and bankruptcy.
- By: Michael H. Seid, founder and managing director of MSA - Michael H. Seid & Associates
- 27,995 Reads 13 Shares
Before I answer your question I think a bit of historical background is important. Our economy is where it is today because we chose not to learn from what we did in the past.
I remember after the bubble broke following the dot-com meltdown we were faced with similar questions. And we moved through those troubled times to what became one of the best environments for the growth of small business and certainly franchising. It is a fact of life in our economic marketplace that business cycles happen. Business cycles in the United States have always produced a beneficial cleansing although living through the corrections is always painful in the short term.
- Michael Seid
- 5,605 Reads
The FTC's new Franchise Rule "permits a franchisor to provide information about the actual or potential financial performance of its franchise and/or franchisor-owned outlets." Does this mean it is game-on for providing financial performance representations (FPRs, formerly known as earnings claims)?
- Darrell Johnson
- 5,586 Reads 1,023 Shares
It started with a desperate phone call from a distraught daughter at her wit's end. Patricia Maisano was on the receiving end of that call.
The woman on the other end of the phone was searching for assistance in caring for her elderly mother. At the time, Maisano was running a health care consulting business in Philadelphia. She was a registered nurse and well-versed in case management. And the phone call had a significant impact on her.
- Kerry Pipes
- 2,941 Reads 1,021 Shares
Florida-based businessman Peter Economys and New York entrepreneur Rob Tobias have a very special talent important to area developers: they're champion multi-taskers. But the concentration and mental agility necessary for the success of any area developer is doubly important for them--because each oversees multiple concepts.
- Debbie Selinsky
- 5,297 Reads 129 Shares
Unfortunately, many franchisors flounder in direct-response recruitment advertising. Typically, their development efforts focus on improving their sales and media sources, with minimal attention paid to increasing ad performance.
- Steve Olson
- 3,738 Reads 1 Shares
There's a loud ruckus, a crowd gathers 'round, and a customer is sprawled on the floor next to the soft drink dispenser. The area is covered in soda and ice and the customer laments she slipped, fell, and is injured because of your negligence.
- Kerry Pipes
- 9,127 Reads 1 Shares
With her high energy and positive attitude, it's no surprise that Linda Fong is a successful multi-brand, multiunit franchisee. However, like many franchisees, she's not one of those who made a plan and followed a straight line to that success. But it's the detours and her individualism that have taught her what she needed.
- Eddy Goldberg
- 3,649 Reads 15 Shares
When Bill McPherson was growing up in the San Fernando Valley, he dreamed of being a professional basketball player. He was good enough to get a scholarship to the University of California at Irvine.
- Debbie Selinsky
- 3,880 Reads 3 Shares
In June 2008, heavy rains caused flooding that filled the basement and rose two feet high on the first floor of Columbus Regional Hospital in Columbus, Indiana. The flooding closed the hospital, forcing the evacuation of 157 patients and causing an estimated $125 million in damages. Paul Davis National (PDN) was soon on the scene, part of the team brought in to mitigate the damage and allow the regional health care facility to reopen as quickly as possible.
- Eddy Goldberg
- 3,514 Reads 1,021 Shares
Ask any small business owner in the country how important customer retention and loyalty are and they'll tell you they rank right up top of the list of business priorities. It's no different in franchising.
- Kerry Pipes
- 3,511 Reads 76 Shares
Running a racquet and health club is a time-consuming business and one that Bruce Forsythe knew quite a bit about. He'd been running one with his partners in Long Island, N.Y. for about 14 years when the team decided to turn one of their former tennis court areas into a second -- and different -- business endeavor.
- Kerry Pipes
- 2,648 Reads 58 Shares
According to the U.S. Administration on Aging, by 2030 the number of Americans aged 65 and older will more than double to 71 million, that's roughly 20 percent of the U.S. population. In some states, as much as a quarter of the population will be aged 65 and older.
- Kerry Pipes
- 4,205 Reads 1,014 Shares
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