West Virginia Feature Articles

West Virginia Feature Articles

Looking for a franchise opportunity in West Virginia? Whether you're a first-time business owner or a seasoned entrepreneur, West Virginia offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in West Virginia is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in West Virginia.

Informative articles to support business buyers, franchisees, and franchisors in West Virginia.

In 2005, Mike Scruggs, Sr., was senior vice president of global operations at Little Caesar Enterprises, Inc. in Detroit. A year later, he was a Little Caesars franchisee operating two stores with his wife, Deb, and his son, Mike II, in Colorado Springs. By April 2007, he'd opened his fifth restaurant. Today he has plans for more, lots more!
  • Eddy Goldberg
  • 7,252 Reads 1,014 Shares
The Little Caesars Pizza story is… well, quite a story. Founded by Mike and Marian Ilitch, first-generation Americans of Macedonian descent, the company is approaching its 50th anniversary. Still family owned and operated, Little Caesar Enterprises, Inc. has grown prodigiously since its first store opening in 1959 in Garden City, Mich.
  • Eddy Goldberg
  • 15,814 Reads
Since 1653, when Izaak Walton published The Compleat Angler, "compleat" has come to mean many things beyond what Walton described as "a Discourse on Fish and Fishing." The dictionary tells us it means classic or quintessential. But compleat also implies mastery far beyond the basics, conjuring up words like visionary, leader, even master.
  • Debbie Selinsky
  • 3,954 Reads 7 Shares
Vaughn Hayes, the Virginia area developer for Salad Creations, had an early exposure to franchising - and it was a missed opportunity.
  • Ripley Hotch and Debbie Selinsky
  • 3,461 Reads 4 Shares
Innovation has played a progressive role in franchising since the beginning. Over the years, there have been new spins and fresh angles on all kinds of products, services, and concepts. As if there were any doubt, consider the more than 300 new franchise concepts introduced last year alone, according to franchise research firm FRANdata.
  • Kerry Pipes
  • 5,013 Reads 182 Shares
In 2007, chances are there's a sign franchise near you--offering customers a wider array of choices than ever before, thanks to continuing technological advances, especially in communications and digital imaging.
  • Eddy Goldberg
  • 2,772 Reads 43 Shares
Financial experts agree it’s a good idea to help existing and future franchisees find the best financing methods to launch or expand a franchise. While you may not be able to offer franchisees a financing package, it makes good business sense to provide as much practical information as possible concerning where to apply for and successfully land business loans.
  • Joan Szabo
  • 3,671 Reads 24 Shares
Google can search the equivalent of a stack of paper 70 miles high and find any piece of information in that pile in less than half a second. And it's better information, more relevant information, than any other search engine. That's why people love it.
  • Jack Mackay
  • 2,831 Reads 3 Shares
As more franchise brands push outward from their local or regional base seeking growth on the national stage, choosing the right city or designated market area (DMA) is always a critical factor in success.
  • Eddy Goldberg
  • 4,003 Reads 14 Shares
Franchising is founded on the concept of replicating success at the unit level. But Mary Rogers is taking that premise one better: she's replicating success at the franchisor level.
  • Eddy Goldberg
  • 4,723 Reads 22 Shares
The news is hardly surprising: another new domain name has been introduced. Yet this time, the news is different.
  • Lee Plave
  • 6,974 Reads 1,023 Shares
Angry Crab Shack
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Pets and pet-related businesses are among today's hottest franchise opportunities--especially in the U.S., where pet owners are notorious for pampering their dogs, cats, birds (and even their rodents, reptiles, amphibians, and fish).
  • Eddy Goldberg
  • 3,088 Reads 17 Shares
Gary Hoyle thought there might be a good concept for franchising at a Florida restaurant he knew. So he ate there every day for three monthsâ€"soaking in the atmosphere and dining on the delicacies. It was enough to convince him it could work.
  • Kerry Pipes
  • 3,361 Reads 2 Shares
He always meant to quit working at Jack-in-the-Box and pursue his goal of becoming a doctor in the United States. Instead, he found success beyond his wildest dreams...in franchising.
  • Eddy Goldberg
  • 51,452 Reads 15 Shares
At 17, Victor Chapron was just another boy in the 'hood facing one of three probable futures: drugs, jail, or death. Instead, he was rescued from his high-risk life in Los Angeles and sent to live with his aunt in Chicago. That's where he caught a break and turned his life around... maybe even saved it. Today, at 40 years old, he's come full circle. He's back in LA--this time at the top of his game.
  • Eddy Goldberg
  • 8,477 Reads 105 Shares
The numbers vary, depending on who you ask, but the result is the same: The outlook for the continuity of family-owned businesses is bleak. So where's the disconnect? What goes wrong? With all the years of hard work and sacrifice that go into building a family-owned business, why don't more founders succeed in passing it on to the next generation--and the next? And what can a founder do to increase the odds the business will survive?
  • Eddy Goldberg
  • 6,158 Reads
Out of the American West came a term that has changed meaning from its use by the vaqueros herding cattle 100 years ago, to that of today's slick marketers of products and services. That word (or buzzword) is branding. In a world of instant communication, in which images whirl by us daily through multiple media, branding is crucial to success for both individuals and corporations.
  • Carren Bersch
  • 3,144 Reads 5 Shares
National marketing efforts on behalf of franchisees have always been one of the benefits of operating within a franchise system. Generally, you sign on, open a store, and you get brand support and marketing from the franchise system. That’s a great advantage, but some multi-unit operators like to take matters a step further... or even several steps further by taking local marketing into their own hands. There are many unique and creative ways for multi-unit operators to approach local marketing. Done right, it’s much more creative and involved than direct mail or coupons, and the results can be taken to the bank. Here are a few twists and tips we uncovered.
  • Kerry Pipes
  • 3,464 Reads 12 Shares
UPS Capital Business Credit, the financing arm of UPS, recently announced it is adding franchise finance capabilities to its portfolio of small business offering.
  • Joan Szabo
  • 3,612 Reads 15 Shares
"A hot dog at the ball park is better than steak at the Ritz." That's what Humphrey Bogart, American icon, said way back when. Today, the once-lowly hot dog has become an icon of its own, especially at sporting events around the world.
  • Eddy Goldberg
  • 5,483 Reads
Fourth in the overall rankings on the this year's AD50 list is 1-800-Got-Junk? All of its franchisees are multi-unit owners (or potentially), says CEO Brian Scudamore. "It's a pretty simple strategy," he says. "Find the right people, and once they've been successful with one franchise, then offer another."
  • 4,032 Reads 48 Shares
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Americans love to have fun--and despite their bulging waistlines, they also like to keep fit--or spend money trying! Between these two trends there's a lot of room for franchise growth--whether for seniors, juniors, or in-betweens!
  • Eddy Goldberg
  • 2,622 Reads 9 Shares
Franchising is attracting young entrepreneurs who see the field as full of opportunity. Some are working hard enough and have found the right niche to make their way to the top quickly. Take Gregg Majewski, who became chief financial officer of the Jimmy John's Gourmet Sandwich chain at the age of 22 after working only two months in what began as a summer internship position.
  • Joan Szabo
  • 4,670 Reads
March 30th marked another celebration of outstanding achievement in multi-unit franchising when the 2006 FAB Awards were presented to four franchisee winners who demonstrated a level of performance resulting in significant contributions to franchisor systems. At the JW Marriott Las Vegas Resort, Spa & Golf, attendees got to see franchising at its best at the Fifth Annual Multi-Unit Franchising Development Conference & Expo.
  • Carren Bersch
  • 4,219 Reads 29 Shares
Listening to franchisees with multiple brands discuss business sounds a little like stock brokers strategizing with clients about their portfolios.
  • Debbie Selinsky
  • 7,456 Reads 174 Shares
While politicians wrangled over the Mexican-U.S. border situation in 2006, one thing remained certain: people on both sides of the border love Mexican food. Americans have come a long way from Taco Bell, embracing Mexican food more and more each year, in all its flavors and variations.
  • 10,611 Reads
Chew on the numbers presented in this article and consider the implications for you and your organization from the perspective of your customers and employees--the people you hire and the people you sell to. You will see great numbers to keep in mind when positioning your company, looking for your next location, and developing your next marketing push.
  • Mauricio Velasquez
  • 4,292 Reads 3 Shares
With well over 100 company-owned units in operation mostly on the west coast, El Pollo Loco decided that its franchise program needed to change if the company was going to handle the growth it was anticipating from 190+ franchised units. The product, flame-grilled chicken with a Mexican flair, was right for a market more interested in healthier eating.
  • Ripley Hotch
  • 3,446 Reads 3 Shares
For many years--like the ancient bones of "Lucy" discovered by Donald Johanson in 1974 and long thought to be mankind's first ancestor--Albert Singer, who founded the Singer Sewing Machine Company in 1851, has been credited with being the first franchisor in the United States. The designation was likely given because his was the most recognized name of the early pioneers that people still remembered.
  • Michael Seid
  • 27,795 Reads 25 Shares
Chew on these numbers and take into consideration the implications for you and your organization from the perspective of your customers and your employees - who you hire and whom you sell to. You will see great numbers to keep in mind when positioning your company, your next office and your next marketing push. Many of these numbers come from my work in the construction, landscape, and business-to-consumer industries, which understood these numbers many years ago. Construction, landscaping, manufacturing, and related industries are in the trenches and don't understand why so many other industries are not getting it.
  • Mauricio Velasquez
  • 2,746 Reads

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