West Virginia Feature Articles

West Virginia Feature Articles

Looking for a franchise opportunity in West Virginia? Whether you're a first-time business owner or a seasoned entrepreneur, West Virginia offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in West Virginia is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in West Virginia.

Informative articles to support business buyers, franchisees, and franchisors in West Virginia.

Taking a moment to remind yourself of these 3 basic benefits of franchising, which may seem obvious to you, can go a long way in improving your sales process (as well as the performance of existing franchisees).
  • Todd Wolfenbarger
  • 4,406 Reads 4 Shares
Jeff Deiters, 50, is a Chicago-native who has been flying planes for as long as he can remember and spends a bulk of his time up in the sky. He and his wife, Annette, met at the Air Force Academy in Colorado Springs, CO, and are both veterans.
  • Multi-Unit Franchisee
  • 7,527 Reads 70 Shares
Christie Finley, chief brand officer at Dickey's Barbecue Pit, brings vision, drive, and creativity to the nation's largest barbecue brand, with more than 400 locations in 42 states.
  • Kerry Pipes
  • 4,260 Reads
Texas-born and bred Dickey's Barbecue Pit is looking to expand. That's partly why executives of the family-owned brand recently created a new position - chief brand officer...
  • Kerry Pipes
  • 4,113 Reads
We live in a world where law firms commonly have billable hourly quotas that their attorneys must meet, and substantial hourly rates as well.
  • Carl Khalil and Sada Sheldon
  • 7,107 Reads
John Mulherin, a former investment bank CEO, likes to say he flunked retirement. "I believe that as people age, they have a decision to make," he says.
  • Debbie Selinsky
  • 7,853 Reads
I literally grew up working in the business before it became a holding company for multiple franchised service brands. By the time I was 13, I was learning all about sales and customer service at a car wash my father owned.
  • Franchise Update
  • 4,829 Reads
Apple's new iBeacon technology, an "indoor positioning system" that allows devices to notify iPhones and iPads when they're nearby, is being evaluated by a lot of mobile marketers.
  • Daniel Lieberman
  • 4,236 Reads
In a time when many business executives are looking at what to cut because of rising payroll and healthcare costs, Michael Kulp, president and CEO of KBP Foods, a $250 million restaurant company with units in nine states, is taking an "inverse" approach.
  • Debbie Selinsky
  • 7,881 Reads 2 Shares
Talk about starting a business during the worst of times. Jason Duffy knows just what that's like.
  • Debbie Selinsky
  • 16,891 Reads 229 Shares
Multi-unit franchisee Jason Duffy may only be 38 years old, but he could write a book about being successful in business during tough economic times.
  • Debbie Selinsky
  • 6,610 Reads
The Human Bean
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The Human Bean
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The Human Bean
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Although some aspects of SEO haven't changed much in the last decade, he influence of social media and inbound marketing are causing seismic shifts in search optimization - especially at the enterprise SEO level.
  • Carrie Morgan
  • 4,163 Reads 4 Shares
Domination is the battle plan. In this issue we once again take a look at franchisees intent on being the big boy, leading the pack, or simply, market domination - and where they do it.
  • Kerry Pipes
  • 9,068 Reads 2 Shares
Danny Sonenshine clearly remembers his father encouraging him to look into franchising back in the early 2000's.
  • Kerry Pipes
  • 15,491 Reads 6 Shares
With about 5 million people, Norway is a small, oil-rich country with beautiful scenery and lots of fish.
  • Daniel Lieberman
  • 2,529 Reads
Multi-unit franchise operators are about to exceed the 55 mph speed limit (or in this case, the 55% limit).
  • Darrell Johnson
  • 9,927 Reads 42 Shares
As the demand for quality in-home care grows so too does the number of business opportunities within the field of health and advocacy.
  • Multi-Unit Franchisee
  • 4,809 Reads
Franchising is a tough business, and succeeding even tougher. But with a keen eye on the bottom line, customer service, and community involvement, there are a handful of multi-unit franchisees who rise to the top.
  • Kerry Pipes
  • 6,546 Reads 88 Shares
When Cold Stone Creamery first showed up on his radar, Lloyd Sugarman knew it had great franchise potential years before the couple who started it were ready to grow.
  • Multi-Unit Franchisee
  • 14,706 Reads 3 Shares
Amy Nichols has always loved working with animals. In high school she worked in a pet store. In college she worked in a biopsychology lab with birds.
  • Kerry Pipes
  • 4,785 Reads 1 Shares
Lloyd Sugarman--Sugie, to his friends--is something of a "franchise whisperer." He sniffed out Coldstone Creamery as a concept with great franchise potential years before the couple who started it were ready to grow.
  • Debbie Selinsky
  • 9,237 Reads 1 Shares
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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Resiliency and optimism permeated the air at this year's Multi-Unit Franchising Conference, held at Caesars Palace in Las Vegas March 27-29.
  • Kerry Pipes and Eddy Goldberg
  • 4,838 Reads 1,014 Shares
For most of her 40-year career, Linda Read says she has had to work harder, be smarter, and produce better results than the men in her field
  • Helen Bond
  • 6,336 Reads 239 Shares
You might assume that Jo McCabe has a background in home repairs. The co-owner of Mr. Handyman and the system's 2010 Franchisee of the Year, serves the Prince William and southern Fairfax counties in Virginia.
  • Multi-Unit Franchisee
  • 7,563 Reads 1,021 Shares
Themes of resiliency and optimism within the franchise community permeated the air at this year's Multi-Unit Franchising Conference at Caesars Palace in Las Vegas, March 27-29.
  • Multi-Unit Franchisee
  • 5,056 Reads 1,014 Shares
What make a franchise All-STAR? A passion for excellence. That's the premise behind the STAR Awards (Speaking To and Responding), presented annually at Franchise Update's Leadership & Development Conference, held October 3-5 in Atlanta.
  • Michele Chandler
  • 5,730 Reads
If you're using a content marketing strategy with your social media channels, you'll recognize the problem that our tool of the month solves.
  • Daniel Lieberman
  • 2,271 Reads 12 Shares
When franchisee prospects begin their research into franchise brands, they often don't have a clue about what questions to ask their franchisor, or what to ask franchisees during the validation phase of their investigation.
  • Erin Crawford
  • 2,108 Reads 61 Shares
In an episode of "The Simpsons," Lisa tells her dad that the Chinese use the same word for both "crisis" and "opportunity"--to which Homer replies, "Yes! Crisitunity!"
  • Carol Schleif
  • 5,751 Reads 150 Shares
According to Chris Jackson, director of marketing and branding at College Hunks Hauling Junk, "He lives College Hunks. If he is in the grocery store, it's a marketing opportunity."
  • Multi-Unit Franchisee
  • 5,822 Reads 284 Shares

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Caesar's Forum, Las Vegas
MAR 24-27TH, 2026
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