California Feature Articles

California Feature Articles

Looking for a franchise opportunity in California? Whether you're a first-time business owner or a seasoned entrepreneur, California offers exciting potential for franchise success. With thriving markets in key cities like Los Angeles, San Diego, San Jose, San Francisco, Fresno, Sacramento, Long Beach, there's a perfect environment to launch and grow a franchise. From food and beverage to retail and services, the diverse economic landscape in California is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in California.

Informative articles to support business buyers, franchisees, and franchisors in California.

Christopher R. Thomas and his partners, Clyde E. Culp III and John M. Creed, have deep roots in restaurant franchising. They're about to grow deeper.
  • Ripley Hotch
  • 3,158 Reads 13 Shares
California has long been a key market for franchising, and its consumer-oriented culture has also made it one of the most active venues for regulatory and legal issues. Legal developments of the past year affecting the franchise community include the cascade of "Bounty Hunter law" actions, a franchisee's escape from arbitration requirements deemed 'substantively unconscionable', and a lesser-known ruling narrowing the interpretation of franchise fees.
  • Mary Beth Trice and Dawn Newton
  • 4,483 Reads 31 Shares
Technology companies have always searched for a way to integrate functions in various devices or programs. The advantages to a provider are obvious: more functions mean more charges that can be made, or greater customer loyalty.
  • Ripley Hotch
  • 5,802 Reads 1,014 Shares
Many trace the origins of franchising as we know it today back to Europe in the 1800s, when German beer makers granted pubs and taverns the rights to sell and use their name. In fact, the word "franchise" is a French derivative meaning privilege or freedom.
  • Kerry Pipes
  • 3,939 Reads 102 Shares
As more franchise brands push outward from their local or regional base seeking growth on the national stage, choosing the right city or designated market area (DMA) is always a critical factor in success.
  • Eddy Goldberg
  • 4,016 Reads 14 Shares
California has long been a key market for franchising. Its consumer-oriented culture has also made it one of the most active venues for regulatory and legal issues. Legal developments over the past year affecting the franchise community include 1)...
  • Mary Beth Trice and Dawn Newton
  • 7,630 Reads 157 Shares
Getting laid off by United Airlines in the 1982 recession was perhaps the best business move Regina and Jerry Lillie ever made (even if they didn't actually make it themselves).
  • Eddy Goldberg and Kerry Pipes
  • 3,335 Reads 3 Shares
It's human nature to want to be recognized and appreciated. After all, those kinds of accolades help to determine how we feel about ourselves as well as our careers. It's certainly no different in the franchising world. Franchisees want to know that they're more than just another cog on the wheel. They want to feel valued. When they feel like they play an active role in the decisions affecting their business, they're going to work harder. When they work harder, they're generally going to be more successful. And, of course, more successful franchisees mean a more successful franchise organization. So say the franchise executives who are really tuned in to their franchisees.
  • Kerry Pipes
  • 3,597 Reads 18 Shares
Whether it's Kung-Pao Chicken, Shrimp Teriyaki, noodle bowls, or chicken lettuce wraps, more and more Americans are searching for healthier and more exotic alternatives. This desire to eat better and experiment with flavors helps explain much of the growth in Asian food franchise concepts.
  • Kerry Pipes
  • 3,727 Reads 81 Shares
If you're looking to add women franchisees--and according to every statistic, you should be (more are looking, and more have the means and skills), then you should know what women want (our apologies to the movie).
  • Linda C. Ray
  • 4,473 Reads 25 Shares
At 17, Victor Chapron was just another boy in the 'hood facing one of three probable futures: drugs, jail, or death. Instead, he was rescued from his high-risk life in Los Angeles and sent to live with his aunt in Chicago. That's where he caught a break and turned his life around... maybe even saved it. Today, at 40 years old, he's come full circle. He's back in LA--this time at the top of his game.
  • Eddy Goldberg
  • 8,486 Reads 105 Shares
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When Doug Castino decided it was time to get out of his hugely successful restaurant design and supply business, he'd never thought of franchising and didn't know what an area developer was.
  • Ripley Hotch
  • 4,401 Reads
Out of the American West came a term that has changed meaning from its use by the vaqueros herding cattle 100 years ago, to that of today's slick marketers of products and services. That word (or buzzword) is branding. In a world of instant communication, in which images whirl by us daily through multiple media, branding is crucial to success for both individuals and corporations.
  • Carren Bersch
  • 3,154 Reads 5 Shares
One-third of the nation's population is "minority" (U.S. Census), but only about 10 percent of franchises are minority-owned (National Minority Franchise Initiative). Or, to look at it another way, 90 percent of franchises are not minority-owned.
  • Eddy Goldberg
  • 5,662 Reads 25 Shares
"A hot dog at the ball park is better than steak at the Ritz." That's what Humphrey Bogart, American icon, said way back when. Today, the once-lowly hot dog has become an icon of its own, especially at sporting events around the world.
  • Eddy Goldberg
  • 5,497 Reads
Wouldn't it be great if you could call a home repair service, book an appointment, and be guaranteed they'd show up on time (and not within a four-hour window!), be courteous and respectful, and perform a reliable, professional job?
  • 3,379 Reads 11 Shares
Unfortunately for those who take on the job of growing a franchise business, financial risk is always present. If you are like other franchisors who want to minimize risk and boost profits, you may want to take a serious look at using a more extensive corporate-ownership program than you now have in place.
  • 5,209 Reads 24 Shares
State regulators across the country are out to blur the distinction between franchisors and employers. If they succeed, they could crimp the growth of one of the franchise industry's hottest segments: franchise providers of janitorial, security guard, industrial gardening, delivery, and other services to commercial clients.
  • Barry Kurtz and Richard Rosenberg
  • 5,445 Reads 1 Shares
John Gantes has been in the restaurant business his entire life. "From the time I was a little kid, I worked around restaurants. I'm from Greek heritage and my dad had a restaurant when I was growing up, so I knew the business. Unlike my dad, who was very content to have one restaurant, that wasn't what I really wanted to do."
  • Eddy Goldberg
  • 8,854 Reads 339 Shares
State regulators across the country are out to blur the distinction between franchisors and employers. If they succeed, they could crimp the growth of one of the franchise industry's hottest segments: franchise providers of janitorial, security...
  • Franchise Update
  • 7,481 Reads 1 Shares
State regulators across the country are out to blur the distinction between franchisors and employers. If they succeed, they could crimp the growth of one of the franchise industry's hottest segments: franchise providers of janitorial, security guard, industrial gardening, delivery, and other services to commercial clients.
  • Barry Kurtz and Richard Rosenberg
  • 3,182 Reads
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Listening to franchisees with multiple brands discuss business sounds a little like stock brokers strategizing with clients about their portfolios.
  • Debbie Selinsky
  • 7,460 Reads 174 Shares
While politicians wrangled over the Mexican-U.S. border situation in 2006, one thing remained certain: people on both sides of the border love Mexican food. Americans have come a long way from Taco Bell, embracing Mexican food more and more each year, in all its flavors and variations.
  • 10,621 Reads
Chew on the numbers presented in this article and consider the implications for you and your organization from the perspective of your customers and employees--the people you hire and the people you sell to. You will see great numbers to keep in mind when positioning your company, looking for your next location, and developing your next marketing push.
  • Mauricio Velasquez
  • 4,295 Reads 3 Shares
With well over 100 company-owned units in operation mostly on the west coast, El Pollo Loco decided that its franchise program needed to change if the company was going to handle the growth it was anticipating from 190+ franchised units. The product, flame-grilled chicken with a Mexican flair, was right for a market more interested in healthier eating.
  • Ripley Hotch
  • 3,454 Reads 3 Shares
For many years--like the ancient bones of "Lucy" discovered by Donald Johanson in 1974 and long thought to be mankind's first ancestor--Albert Singer, who founded the Singer Sewing Machine Company in 1851, has been credited with being the first franchisor in the United States. The designation was likely given because his was the most recognized name of the early pioneers that people still remembered.
  • Michael Seid
  • 27,847 Reads 25 Shares
Big money, in the form of private equity, is finding a home in franchising, and bringing big promise to area developers and multi-unit operators-and to franchisors and franchise executives as well.
  • 5,052 Reads 87 Shares
Chew on these numbers and take into consideration the implications for you and your organization from the perspective of your customers and your employees - who you hire and whom you sell to. You will see great numbers to keep in mind when positioning your company, your next office and your next marketing push. Many of these numbers come from my work in the construction, landscape, and business-to-consumer industries, which understood these numbers many years ago. Construction, landscaping, manufacturing, and related industries are in the trenches and don't understand why so many other industries are not getting it.
  • Mauricio Velasquez
  • 2,754 Reads
For a multi-unit franchisee, the relationship with a customer doesn't end with the sale. Each purchase of an item or use of your service is a single transaction between an individual customer and an individual employee. Whether it is a quick meal at a sub shop or a thorough home cleaning, this transaction should be the beginning of a long-term relationship with your customer. After the transaction, the relationship must be grounded in not only the quality of the product or service, but also in the strength of your response to customer needs. How do you gauge and evaluate your quality of product, service and response beyond the price tag?
  • Thomas J. Winninger
  • 3,361 Reads 16 Shares
It's every multi-unit operator's nightmare: You have a solid group of healthy performing units until you notice one beginning to decline - lower sales numbers, declining traffic, increased customer complaints, unusually high employee turnover. Or maybe you decide to take on a new unit that has been a low performer. It can be a difficult situation, but it can also provide an opportunity filled with high returns if handled properly. Here are some approaches, tips and insight to what some area developers have done to turn around poor performing units.
  • Kerry Pipes
  • 3,325 Reads 47 Shares

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