CMO Roundtable

Leading franchise CMOs answer questions and discuss today’s important topics in franchise marketing and advertising. Learn from the pros and gain new ideas, about marketing strategies, tactics, and technologies you can use to take your marketing programs to the next level.

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CMO Roundtable With Co-Founder and Chief Marketing Officer of Playa Bowls,...

Franchise Update Media

May 19th, 2025

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CMO Roundtable With VP of National Brand Marketing at Junk King, Crissy...

CMO Roundtable With Chief Marketing Officer of Cicis Pizza, Maria Trujillo

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CMO Roundtable With Chief Marketing Officer of WellBiz Brands, Elyse Blouin

Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend

Franchise Update Media
1,419 Reads 11 Shares

CMO Roundtable with FullSpeed Automotive's Chief Marketing Officer, Stacey Pool

Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics

Franchise Update Magazine
2,574 Reads 31 Shares

CMO Roundtable with Scenthound's VP of Marketing, Hannah Keyser

Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics

Franchise Update Magazine
2,531 Reads 20 Shares

CMO Roundtable with Best Life Brands' Chief Marketing Officer, Jennifer LoBianco

Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics

Franchise Update Magazine
2,267 Reads 7 Shares

CMO Roundtable with MassageLuXe' VP of Marketing, Stephanie Hill

Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics

Franchise Update Magazine
4,447 Reads 91 Shares

CMO Roundtable: Scott Johnson, Chief Marketing Officer of Checkers & Rally's

AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.

Franchise Update Media
3,264 Reads 4 Shares

CMO Roundtable: Jack Bachinsky, Chief Marketing Officer of Hand & Stone Massage and Facial Spa

Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT

Franchise Update Media
2,819 Reads 7 Shares

CMO Roundtable: Chris Ives, Chief Financial Officer/Head of Marketing of Bubbakoo's Burritos

At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.

Franchise Update Media
2,827 Reads 17 Shares

CMO Roundtable with Moran Family of Brands' Chief Marketing Officer, Amanda Maquet

Marketing professional Amanda Maquet from Moran Family of Brands discusses how teamwork elevates the guest experience

Franchise Update Media
3,213 Reads 28 Shares

CMO Roundtable with Buzz Franchise Brands' Chief Marketing Officer, Angela Zerda Paules

Marketing professional Angela Zerda Paules from Buzz Franchise Brands discusses how teamwork elevates the guest experience

Franchise Update Magazine
2,372 Reads 2 Shares

CMO Roundtable with Zaxby's Chief Marketing Officer, Patrick Schwing

Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience

Franchise Update Magazine
3,473 Reads 90 Shares

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CMO Roundtable with Premium Service Brands' Chief Marketing Officer, Madeleine Zook

Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience

Franchise Update Magazine
3,005 Reads 9 Shares

CMO Roundtable with Celebree School's Chief Marketing Officer, Laura Rice

Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement

Franchise Update Magazine
4,082 Reads 25 Shares

CMO Roundtable with Mathnasium's Chief Marketing Officer, Michael Stanfield

Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals

Franchise Update Magazine
3,438 Reads 5 Shares

CMO Roundtable with Re-Bath's Chief Marketing Officer, Sharon Villegas

Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes

Franchise Update Magazine
3,067 Reads 1 Shares

CMO Roundtable with Massage Heights' Chief Marketing Officer, Ashley Schuetz

Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation

Franchise Update Magazine
3,590 Reads 10 Shares

CMO Roundtable with Hand & Stone's Chief Marketing Officer, Jack Bachinsky

Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.

Franchise Update Magazine
3,428 Reads 20 Shares

CMO Roundtable with Chicken Salad Chick's Chief Marketing Officer, Tom Carr

Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.

Franchise Update Magazine
3,599 Reads 10 Shares

CMO Roundtable with Smoothie King's Chief Marketing Officer, Marianne Radley

Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.

Franchise Update Magazine
3,656 Reads 1 Shares

Crisis Communication at ServiceMaster Brands

When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?

Franchise Update Magazine
4,704 Reads 71 Shares

4 Key Components of a Crisis Communication Plan

When a crisis hits, marketing professionals must be prepared with a plan—well in advance. What’s yours?

Franchise Update Media
3,872 Reads 12 Shares

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CMO Roundtable with Payroll Vault's Jessica Martin

How technology is helping Payroll Vault measure the ROI of their marketing and ad spend

Franchise Update Media
3,129 Reads 2 Shares

CMO Roundtable with MassageLuXe's Kristen Pechacek

How technology is helping MassageLuXe measure the ROI of their marketing and ad spend

Franchise Update Media
3,245 Reads 103 Shares

PJ's Coffee CMO on the Rapidly Growing Brand's 2023 Marketing Plans

PJ’s Coffee CMO discusses which media channels the growing brand will focus on in 2023 for its marketing

Franchise Update Media
4,917 Reads 121 Shares

How Mosquito Authority Is Using Social Media To Attract Quality Leads

We asked Matt Coffey, Director of Marketing at Mosquito Authority, what social media channels he’s finding most effective for attracting quality leads.