From our first taco stand in 1969 to over 340 restaurants in 22 states, we've always brought the flavor...and the opportunity for our franchisees. With distinct flavors, larger portion sizes and signature items fitting the Midwestern palate, we deliver $1.8M AUV for the top 25% of freestanding restaurants with drive-thru per our 2024 FDD.

Ever hear of "Taco Tuesday?" We invented it. And today, our footprint offers prime territories for multi-unit growth throughout the Midwest.

Our mission is to empower our franchisees with a proven, scalable and optimized business model designed to drive sustainable success.

• Innovative solutions and best-in-class resources delivering proactive accountability and personalized support
• A commitment to excellence. We partner with you to expand your business, enhance operational efficiency and uphold the highest standards of quality and customer service
• Together, we create lasting value - for you, our customers and the communities we serve

How We Do It

We developed an Optimized Business Model to power a new era of accelerated franchise growth through:

• Store footprint adaptability: traditional freestanding, end cap and two modular options -- drive-thru only & seating.
• Focus on unit- level profitability and expanding market reach
• Innovative tools with proven systems in operations, franchise development, branding, and technology
• Revitalized Branding: Updates include refreshed signage, refreshed color palettes, and modernized store design elements, positioning the brand for long-term competitiveness

Best in Class Franchisee Support & Operational Simplification

• Collaboration with store teams and the brands independent franchise association, Association of Taco John's Franchisees (ATJF), has resulted in simplified back-of-house processes, creating a more efficient and seamless operations model
• Advanced technology from a cloud-based POS system to AI-driven tools and alternative ordering systems, Taco John's is equipping franchisees with cutting- edge solutions to help drive success

Scalable business model designed for growth

• Accelerated Development with enhanced market analysis and tailored franchise growth plans to fuel expansion in existing markets and new territories
• Value-engineered prototypes and real estate strategies provide saleable opportunities for operators
• Competitive Mexican QSR Leader in the Midwest. Prime territories for multi-unit growth
• Comprehensive support for franchisees with turnkey solutions designed for scalability and profitability

Why you should talk tacos with us!

• $1,844,833 AUV*
• Growing Industry -- $6.2B with consistent growth in Mexican QSR YOY
• 5 Strong Dayparts -- Breakfast, lunch, snack, dinner and late night. Plus catering!
• Premium Ingredients -- 100% North American Beef, crispy taco shells and chips made in-house daily, every order the West-Mex way!
• Raving Fans -- A dedicated fan base that is passionate about the quality and taste of our bold flavors

* Top 25% of freestanding restaurants with drive-thru per item 19 in our 2024 FDD