Romania Feature Articles

Chain plans 70 percent of growth to come in foreign markets through 2028

After having success with Logiscool, Dana Bănică takes on another challenge

Our June roundup of international franchise news travels to Canada, Costa Rica, France, Norway, Romania, Thailand, the U.K., and the U.S.

Spain's overseas presence of franchise brands is detailed in a new report from the Spanish Franchise Association

Our December roundup of international franchise expansion reports on deals from Costa Rica, Eastern Europe, the U.S., Uruguay, Dubai, Canada, Mexico, and more.

International franchise deals continue, even as the global economy struggles to deal with potential impacts of Covid’s latest subvariant

As the global economy begins to bounce back from Covid, so do overseas deals for franchise brands

Time is running out to attend the 2nd annual European Master & Multi-Unit Franchising Conference in Vienna Jan. 28-29

The 2nd annual European Master & Multi-Unit Franchising Conference is heading to Vienna this Jan. 28–29

The basics of international franchising, with a focus on Europe, part 2.

The past decade saw an acceptance by the Romanian market of the Western concepts of doing business, a new perception of the value of brands and the creation of an entirely new market - the one for franchisers. Seven years have passed since Romania enacted a franchise law. During this period, the market has evolved, and the pioneering period in franchising during which major companies entered the market only for market testing - first performing distribution operations (Coca Cola) or establishing a subsidiary (McDonald's) and only afterwards developing their franchise concepts - has come to an end. Indeed, 60 of the 107 franchises currently operating in Romania have been established during the last two years.

Throughout its two millennia of ruthless history, the Romanian people learned to accept that their accomplishments could be destroyed at any time. As a consequence, long-term planning was useless. More recently, the adverse reaction created by the infamous communist lies called "the glorious five-year plans", along with the current chaotic on-going transition toward profit oriented business, naturally has led to a very short-term orientation in private and organizational life.