Transform Customer Experience and Drive Growth at the 2025 Franchise Customer Experience Conference (FCXC)
May 02, 2025 // Franchising.com // San Jose, CA, — Franchise Update Media and International Franchise Association (IFA) are proud to announce the 2025 Franchise Customer Experience Conference (FCXC) — the premier gathering for franchise professionals committed to delivering exceptional experiences to customers, franchisees, and employees. This year's event will be held June 23–26, 2025, at the InterContinental Buckhead in Atlanta.
In an era where customer expectations are rising faster than ever, FCXC is designed to equip franchise leaders with the insights, strategies, and tools needed to future-proof their brands and accelerate sustainable growth. Whether you're leading marketing, operations, technology, or executive strategy, FCXC will help you build unforgettable experiences that drive loyalty, engagement, and bottom-line results.
The conference is geared specifically for franchise Marketing, Operations & Technology Leaders; Brand Leaders & Executives; Emerging Franchisors; and CEOs, Presidents & CROs.
Conference general sessions and breakout sessions will cover pertinent topics such as delivering next-level customer experiences, the importance of integrating marketing, operations, and technology in CX, and the many ways technology can enhance CX.
This year's keynote speakers will be Steve Brown, AI expert and former Google DeepMind Executive, and Brittany Hodak, award-winning entrepreneur and Author of Creating Superfans.
FCXC will also feature the announcement of the Franchise Innovation Awards winners and the highly anticipated Annual Franchise Marketing Report (AFMR). The event will offer networking opportunities with sponsors, solution providers, and fellow franchise leaders, offering attendees actionable connections and ideas to bring back to their brands.
"Customer expectations are evolving fast. FCXC is where franchise leaders come to stay ahead of that curve," said Franchise Update Media CEO Therese Thilgen. "Whether you're optimizing operations or reimagining customer journeys with new technologies, FCXC is the place to sharpen your strategy and scale your impact."
Register now to reserve your spot and elevate your customer experience strategy: https://www.francxc.com
About Franchise Update Media
Franchise Update Media has been a leader in the franchising space for 37 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, newsletters, three annual conferences, independent research, and books entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead-generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit Franchising.com.
SOURCE Franchise Update Media
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