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Grasons Expands with New Location in Lake Country, WI

By: Grasons Co. |  0 Shares     212 Reads

April 14, 2025 // Franchising.com // WEST ALLIS, WI – Grasons announced today the opening of its newest location, Grasons of Lake Country, WI. This office will serve the Greater Waukesha County area, providing professional estate sale services to individuals and families navigating significant life transitions.

The Lake Country franchise is owned and operated by Greg and Shelly Glaeser, a husband-and-wife team with extensive experience in retail, business, and marketing. Greg’s 20 years in the beverage distribution industry have honed his skills in sales, customer service, and inventory management. Shelly’s 20 years in healthcare cultivated her compassion, organizational expertise, and attention to detail—qualities essential for navigating the often-sensitive process of estate transitions.

“We are excited to bring Grasons’ trusted estate sale services to Lake Country,” said Greg Glaeser. “As longtime residents of Southeastern Wisconsin, we understand the challenges people face when downsizing, liquidating, or managing a loved one’s estate. Our mission is to make the process as smooth and stress-free as possible, providing compassionate guidance every step of the way.”

Greg and Shelly Glaeser have long envisioned owning their own business and found the perfect opportunity with Grasons. “When the opportunity to franchise with Grasons arose, we knew it was a match,” said Shelly Glaeser. “Their mission of providing seamless solutions in a compassionate manner aligns perfectly with our values.”

Grasons of Lake Country, WI offers a full range of estate sale and business liquidation services, from assessing and valuing items to organizing and conducting sales with professionalism and care. The Glaesers are dedicated to upholding Grasons’ high standards while growing a local estate sale business.

SOURCE Grasons

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