Dawn Weiss Joins Serotonin Anti-Aging Centers as Chief Marketing Officer

By: Serotonin | 0 Shares 818 Reads

October 30, 2024 // Franchising.com // WINDERMERE, Fla. – Serotonin Anti-Aging Centers (Serotonin} announced today the appointment of Dawn Weiss as the brand’s first Chief Marketing Officer.

Weiss is a proven leader with a wealth of success in building and driving the rapid, sustainable growth of disruptive franchise brands. With nearly two decades of experience, she was part of the founding and early-stage teams of health, wellness, and beauty brands, including Amazing Lash Studio, The Joint Chiropractic, and Massage Envy Spa. These brands redefined how consumers accessed these services, much like Serotonin is doing today.

Most recently, she served as the CMO for Mayweather Fitness Holdings, working with Floyd Mayweather Jr. to elevate his brand across the fitness industry in franchising, retail, and nutraceuticals. Prior to that she oversaw the marketing of multiple brands at Xponential Fitness, guiding them through various stages of growth. All the while, showcasing her ability to help franchise brands navigate their various phases of development.

"I am excited to join Serotonin Centers and be part of a brand that is reshaping the wellness industry with a comprehensive, all-in-one approach to addressing the evolving health, beauty, and wellness needs. I look forward to driving new milestones for the company and ensuring our franchisees have the tools and support they need to build successful businesses."

Serotonin is renowned for its concierge healthspan and anti-aging services, including hormone replacement therapy (HRT), medical weight loss, body contouring (CoolSculpting/EmSculpt), medical aesthetics (Botox, Fillers, Microneedling with PRP, and Hydrafacials), IV drip therapy, and restorative services like red light therapy and hyperbaric oxygen therapy (HBOT). Each center also offers licensed medical practitioners and personal health coaches to design a personalized prescriptive road map to assist members in achieving their individual goals.

"We are confident in the impact Dawn will have as we seek to fulfill the growing demand for comprehensive anti-aging, longevity and wellness services," said Eric Casaburi, Founder and CEO of Serotonin. "Her expertise and vision make her the perfect leader and effectively communicate the full value of our member experience to all those seeking to take control of and optimize their health.”

SOURCE Serotonin Anti-Aging Centers

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