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Black Female Veteran Brings the CENTURY 21 Brand to Petersburg

By: Century 21 |  163 Shares     883 Reads

October 22, 2024 // Franchising.com // PETERSBURG, VA. – Century 21 Real Estate LLC. is growing its network with its latest affiliation of the Black, female, veteran-led Lifestyle Realty Group, LLC based in Petersburg.

The boutique firm was founded in 2023 by current broker/owner Danielle Bowers. Bowers is an alumna of Virginia Commonwealth University and Regent University, who earned a bachelor’s degree in English and a master’s degree in Leadership. After graduation, Bowers spent six years of honorable service in the Army National Guard, where she gained valuable insight into the needs of her fellow military personnel. This experience led Bowers to pursue a Military Relocation Specialist designation after she became a full-time real estate professional in 2005. Today, this is just one of Bowers’ titles, as she also holds designations as a Seller Representative Specialist and Luxury Marketing Member, while also serving as the Chair of the DEI Committee on the Richmond Association of REALTORS®.

In addition to the expertise that Bowers offers, the rest of the independent sales professionals at the firm are also able to assist with buying and selling luxury and residential real estate throughout Central Virginia, with a specific emphasis on military relocation sales.

Now doing business as CENTURY 21 Lifestyle, Bowers and her relentless independent sales professionals will have access to the CENTURY 21® brand’s technology and marketing, lead generation, agent learning and coaching and innovative productivity platform to help deliver the highest quality of service to buyers, sellers and investors.

“The CENTURY 21® brand offers name recognition not only in the real estate industry but also to general consumers as a whole,” said Bowers. “We don’t see ourselves as simply a means to get a deal done, but rather as the key to help someone unlock the life they want to live. The CENTURY 21 system provides us with the brand recognition we need to be noticed by consumers from all walks of life, while also providing us with the tools we need to provide the best service possible.”

Bowers’ unique experience in the military is what fueled her lifestyle approach to real estate. After interacting with an array of diverse backgrounds and personalities, she recognized that many of these people could benefit from a real estate provider who not only knew their market and how to serve them, but also took the time to understand who they are as people and address their needs with genuine compassion. It’s this commitment to community, understanding and integrity that allows CENTURY 21 Lifestyle to stand apart in Central Virginia real estate.

“All of us at the firm are driven by a passion for serving others with care,” said Bowers. “We understand that there is plenty of competition in the real estate industry, however, we let our integrity and genuine investment in relationship-building be our differentiator. We’re proud to show not tell when it comes to our attention to detail and commitment to setting a higher standard of excellence for Central Virginia real estate.”

Located roughly 30 minutes south of Richmond on the Appomattox River, Petersburg offers a quiet, suburban lifestyle. Most known for its role in the Civil and Revolutionary Wars, the town predates the official founding of the country but has evolved alongside its historic landmarks. Petersburg offers history buffs plenty of options to choose from, including the Petersburg National Battlefield, while also offering residents a short commute to one of Virginia’s largest cities.

“It’s always an honor to work alongside a veteran and provide them with tools to support their business,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “However, working with Danielle is even more special thanks to the time and effort she spends doing the same for her fellow veterans. She and her affiliated sales professionals have made a name for themselves in their local market as a result of these acts of compassion and the integrity that they display throughout their work. To attach the CENTURY 21 name to a company with such high standards and such a bright future ahead is an opportunity that can’t be passed up.”

SOURCE CENTURY 21

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