ERA® Affiliated Brokerage Expands Presence in Metro Detroit With Acquisition

By: ERA | 1 Shares 189 Reads

September 25, 2024 // Franchising.com // DETROIT, M.I. – ERA Prime Real Estate Group has acquired GAP Realty Group in Southgate. The combined operation is now doing business as ERA Prime Real Estate Group.

Founded in 2017, ERA Prime Realty Group is owned by Willie Ray III. The full-service firm, which also offers mortgage and title services, has developed a reputation for being one of the most knowledgeable brokerages in the area on topics such as loan origination, mortgages, property staging, closing services as well as investment properties and property management. Ray has served in multiple leadership roles with the East Central Association of Realtors including as a member of the board of directors in 2017, 2018, 2021 and 2023. He also served as the association’s president in 2019 and 2020, and in 2020 was recognized as Realtor of the Year. He is currently serving as the President for the East Central Association of Realtors again for 2024.

“We’re so exciting to be joining forces with Alex and his team,” said Ray. “This impressive group of real estate professionals work hard with a positive and upbeat approach that is both highly respected in the community but also very much appreciated during long and often challenging real estate transactions. Together, we will leverage the tremendous synergies this move creates for our combined operations and capitalize on the growth that is inherent in the region to grow and expand our company even further.”

In addition to creating an expanded service area for the newly combined ERA Prime Real Estate Group, this acquisition can also boost productivity and provide a more streamlined work environment for the company’s existing agents. The company’s affiliated sales professionals can benefit from the ERA® brand’s enhanced tools and services, sophisticated marketing programs and assets, extensive professional development resources and a global referral network, as well as an enhanced Southeastern Michigan referral corridor.

As part of ERA Prime Realty Estate Group’s leadership team, Pandoff will now serve as associate broker.

“I’ve worked in real estate for more than two decades with a continuous focus on going the extra mile for clients, something that Willie and his team are also widely known for,” said Panoff. “This exciting development will allow us to provide an even higher level of service to our clients.”

SOURCE ERA Real Estate

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