Dynamic Female Duo Elevates Real Estate in Southern Massachusetts With the Century 21 Affiliation

By: Century 21 | 1 Shares 1,031 Reads

August 28, 2024 // Franchising.com // MENDON, Mass. - Century 21 Real Estate LLC. is expanding the Century 21® brand’s presence in Southern Massachusetts with its latest female-owned affiliation, Custom Home Realty with offices in Mendon and Framingham.

The dual office brokerage was originally founded in late 2017 by broker/owners Deborah Flanagan and Naomi Vogt. Both Flanagan and Vogt spent time working together at an independent brokerage before starting a business of their own.

Flanagan’s early real estate career was prompted by her house flipping experiences coupled with her background degree in art and design. Leveraging her visual capabilities, knowledge of construction and analytical skills, Flanagan met with success by providing clients cutting edge marketing and advertising along with precise valuations. As a broker, Flanagan focuses her time on growth management while maintaining quality control with both the front and back end of the business.

Vogt’s experience as a young professional juggling roles at a global database company provided a great foundation for her transition into real estate. Not long after Vogt’s real estate career successfully launched, she was mentoring fellow agents while managing deals and perfecting lead generation through social media outlets. Vogt’s excellent interpersonal skills are an important component as she handles onboarding and coaching for the firm’s affiliated agents. She also oversees the firm’s marketing efforts, both on and offline.

Together, the duo have guided their company to become one of the residential real estate providers in Middlesex, Worcester, Bristol, Norfolk and Providence counties. The firm has developed specializations in all types of real estate, including luxury, farm and land, historic homes and new construction. Their efforts and expertise have helped the brokerage to receive local market recognition.

Now doing business as Century 21 Custom Home Realty, Flanagan, Vogt and their relentless independent sales professionals will have access to the Century 21 brand’s technology and marketing, lead generation, agent learning and coaching and innovative productivity platform to help deliver the highest quality of service to buyers, sellers and investors.

Along with the firm’s reputation for digital marketing prowess, it has also become well-known throughout Southern Massachusetts for its affiliated agents' ability to look beyond the numbers and technological aspects of buying and selling, addressing the critical human needs in each transaction. The agents affiliated with Century 21 Custom Home Realty take great pride in their forward-thinking technological capabilities, however, they maintain the belief that relationship-building and compassion are the core of the business.

The human-centric approach of Flanagan, Vogt and the rest of their company also extends into their local philanthropic efforts. Since the company’s founding, they’ve made a dedicated effort to support their community, contributing to local food pantries, hosting community events and fundraisers, and sponsoring nearby sport teams.

Mendon and its surrounding areas are especially appealing to families due to the abundance of colleges and universities in the region and the convenient commute to major employment hubs like Boston and Providence. These cities offer job opportunities, particularly in the technical and healthcare sectors. Mendon residents enjoy a charming yet lively community, enriched by attractions such as Southwick Zoo and Mendon Twin Drive-In, one of the last remaining drive-in movie theaters in America.

“Deb and Naomi have done an amazing job becoming a premier real estate provider in Southern Massachusetts after only a few short years,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “Not only do they have the industry know-how, but they also have the drive to keep getting bigger and better. They’re already tech and marketing savvy, which is why we’re so excited to see what limits their company can push with access to the Century 21 global network, tools and services.”

SOURCE Century 21

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