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ZIPS Dry Cleaners Brings on New Marketing Muscle

By: ZIPS Cleaners |  1 Shares     526 Reads

November 13, 2019 // Franchising.com // GREENBELT, Md. - Zips Cleaners announced today the appointment of Tina Bagapor-O’Harrow as Vice President of Marketing.

A versatile and talented marketing executive, Bagapor-O’Harrow brings more than 25 years of traditional and digital marketing experience to ZIPS, the majority of which was spent as the Executive Director of The Ad Store’s Washington, D.C. office. Leading the Washington office, she oversaw the creation of integrated campaigns for a long list of clients, including Disney and JetBlue, as well as such franchise organizations as Firehouse Subs, Choice Hotels, Barilla and InfoUSA.

In her new role with ZIPS, Bagapor-O’Harrow will lead the various marketing activities that support the company’s strategic and creative direction as it continues to bring its same-day, one-price dry cleaning model to new regions of the United States.

"I look forward to bringing my experience in driving foot traffic to ZIPS. As the branding and marketing leader for a client roster that spanned more than two decades, I understand expiring capacity and how to get people through the door," said Bagapor-O’Harrow. "During this time of exceptional growth, the opportunity to impact the future of the ZIPS brand is exciting.”

Bagapor-O’Harrow’s appointment comes at a time when ZIPS Dry Cleaners continues to rapidly expand its national footprint. Today, ZIPS has more than 60 locations open and operating throughout eight states and Washington, D.C. The company also has a total active franchise pipeline that stands at more than 250 stores, all of which are slated to open over the next several years.

“We are excited to bring someone with so much experience in turnstile marketing to the team. As we continue to grow we are laser focused on providing strategic marketing supporting to our franchisees,” said ZIPS CEO Drew Ritger. “We look forward to Tina helping our franchisees achieve superior value through their ZIPS investment. It is a great time to be part of ZIPS.”

SOURCE ZIPS Dry Cleaners

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