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Jersey Mike's Subs Goes Pink: Partners With Susan G. Komen For The Cure(R)

May 13, 2011 // Franchising.com // MANASQUAN, N.J., May 12, 2011 – Jersey Mike's Subs goes pink, launching a six-month fundraiser, "Mike's Way to a Cure®," benefiting Susan G. Komen for the Cure®. Starting in May, the multi-faceted initiative will run through October, Breast Cancer Awareness Month.

"So many people are affected by breast cancer – either themselves or they have a sister, a mother, a daughter or friend who has been diagnosed," said Peter Cancro, Jersey Mike's Founder and CEO. "At Jersey Mike's, we are committed to educating our customers about this important cause and to finding the cures."

The campaign has three phases:

• Phase I: "Mike's Way to a Cure" begins with the introduction of a specially branded plastic cup that will be available as part of a "Pink Ribbon Combo" or as an individual fountain drink sale and $.70 will go to Susan G. Komen for the Cure. Donations from customers will also be accepted in-store.
• Phase II: Customers can support the breast cancer cause by buying custom "Mike's Way to a Cure" T-shirts (100% of the sales will be donated to Komen). Also, Jersey Mike's goes pink by creating special Susan G. Komen for the Cure® sub wrapping paper and To Go bags.
• Phase III: Jersey Mike's will create increased awareness for the cause through a final fundraising day in October. Additionally, Jersey Mike's team members throughout the country are participating in or supporting Susan G. Komen Race for the Cure® events in their communities.

Social media and mobile efforts, in-store signage, billboards and Metro Traffic ads will support the campaign.

"Jersey Mike's partnership creates much needed awareness for breast cancer through their restaurants around the country, while raising funds for life-saving national research and educational programs," said Margo K. Lucero, vice president of business development & partnerships Susan G. Komen for the Cure. "We're delighted to partner with an organization known for giving back to its communities."

This has been a significant fundraising year for Jersey Mike's, which is celebrating its 55th Anniversary in 2011. In March, the company raised more than $600,000 for 66 local charities during its Month of Giving campaign. "Giving – making a difference in someone's life" has been a founding principle of the company from the very beginning.

About Jersey Mike's Subs

Jersey Mike's, a sub sandwich franchise with more than 500 stores open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike's serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 50 years ago. The company's mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike's can be found at www.jerseymikes.com.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world's largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.

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