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Maui Wowi® Hawaiian Grand Opening Brings Magical Island Flavors To Virginia Beach

New Store Gives Locals First-Ever Chance to Experience Coffees,
Fruit Smoothies and Genuine Products of the 'Land of the Aloha Spirit'

Virginia Beach, VA – October 19th, 2007- Aloha! From Maui Wowi® Hawaiian, the sole destination for authentic Hawaiian products on the mainland. Today, Maui Wowi welcomes all malihini (guests) for the first time ever to its brand-new retail getaway at 4220 Virginia Beach Blvd. in Virginia Beach.

Maui Wowi Hawaiian is a true island original—the only one-stop destination for authentic Hawaiian products on the Mainland. One of over 500 stores across the U.S., Virginia Beach new Maui Wowi location offers world-famous Hawaiian coffee, an exclusive line of Kona espresso and cappuccino drinks, a full line of genuine island apparel and lifestyle merchandise, as well as the classic that made Maui Wowi Hawaiian famous since 1983: its all natural, fresh fruit smoothies.

"Hawaii embodies so much of what constitutes healthy, balanced living today—premium quality, all-natural ingredients, earth-friendly practices, and a relaxed, fun approach to life," said Robert, owner of the Virginia Beach Maui Wowi. "Just stepping into our store gives people a momentary escape from the stresses of the day. We encourage everyone to wander in and enjoy all the magic that Paradise has to offer."

Every visit to Maui Wowi is a mini-vacation in itself. Among the many items available are:

Kona-Blend Espresso and Cappuccino — A complete line of gourmet drinks made with world-renowned Kona coffees, famous for their mild acidity and nutty sweetness

Exclusive Hawaiian Ground Coffees — The most sought-after varieties in the world, including Maui, Kona, Kauai and Molokai blends from family-owned farms

Maui Wowi Hawaiian Smoothies — Featuring Maui Wowi Hawaiian's proprietary nonfat yogurt, fresh fruit, exotic juices and fruit purees blended to order wikiwiki

Hawaiian Food Products — Including many of the best-known island brands such as the Kauai Kookie Company and Island Princess Macadamia Nuts

Genuine Hawaiian Gear— A boatload of cool stuff, from shirts to hats to sunscreen

Distinctive Company
Unique to Maui Wowi Hawaiian is the Aloha Spirit shown by its employees. Maui Wowi takes great pride in its corporate ohana (family), embodied in the philosophy of "just being cool to others".

Maui Wowi, founded in 1983, has been ranked the number one juice bar franchise in the world by Entrepreneur magazine. It is a member of Entrepreneur magazine's Franchise 500®, and was twice ranked as one of the fastest-growing private companies by INC. magazine.

About Maui Wowi Hawaiian
Maui Wowi Hawaiian is the only franchise that offers authentic, natural Hawaiian products, fresh-fruit smoothies, blended Hawaiian coffee beverages, and genuine Hawaiian lifestyle stuff. Founded in 1983, Maui Wowi Hawaiian has experienced meteoric growth to include nearly 500 franchised units in its worldwide franchise ohana, or family. This earth-friendly company celebrates its Aloha Spirit by embracing the values of family, harmony and balanced living while striving to abide by the principles of sustainable living. For more information, please visit www.mauiwowi.com.

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