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Rug Decor Opens First Las Vegas Store

September 10, 2007 // Franchising.com // - ST. LOUIS – Rug Décor of Henderson is bringing an entire enterprising family together to break into a thriving industry and bring a new concept to the Las Vegas market. The store opened its doors August 9, 2007 and is located at 9560 S. Eastern Avenue. Owner Bill Stocks is well prepared to fulfill the area's demand for a design destination specializing in area rugs.

Currently 37 Rug Decor locations are operating in North America. The Henderson location is part of the company's national expansion plans, seeking entrepreneurs to open up to 40 new stores nationwide by the end of 2008.

Bill Stocks is always ready to reach new horizons, and opening his own business with Rug Decor's turnkey franchise model has proven to be a perfect fit. As an experienced international pilot for American Airlines, Stocks also has served as an instructor pilot for the U.S. Air Force.

His wife and children have played an integral role in the opening of Rug Décor in Henderson. One of his daughters is the store manager and four of his other children serve as knowledge sales staff.

"Rug Decor has a great business model, and we are eager to see our business grow," Stocks said. "This store is what the people want in an area rug retailer. Rug Decor's shopping environment is welcoming, the products are value priced, and we have a selection so large, there's something for everyone."

A quickly growing system of retail stores that sell branded, fashion-oriented area rugs, Rug Decor houses thousands of choices—excelling in several areas most all-purpose floorcovering retailers struggle to meet, including a large selection of in-stock inventory, design-oriented staff, great values and an engaging shopping experience.

Rug Decor's store format of 3,000 to 4,000 sq. ft. is designed to be an ideal shopping environment for customers. The company's sales staff is trained in a custom-design program to help buyers choose the right style, size and color to best suit a room. Customers can pay for their products and take them home the same day, or they have to option to shop from home through online and print catalogs.

"Our store owners are backed by professionalism and unparalleled buying power of a large corporation and provide the customer service of a small business," says Mark Jameson, vice president of franchise development with Rug Decor. "We look forward to extending our successful business model into additional new markets with high demand."

A Franchise Opportunity to "Floor" Entrepreneurs

According to the Freedonia Group market research, U.S. demand for hard surface flooring will grow 5.5 percent annually through 2009, which will increase the demand for area and accents rugs as room design features. Rug Decor is offering would-be entrepreneurs an appealing investment opportunity in a flourishing industry, opening its franchise opportunity to qualified candidates in a range of markets across the U.S. Each market has been pre-qualified and researched thoroughly for market potential, customer demographics and consumer buying habits.

With a franchise fee of $30,000 and total startup costs from $319,440, Rug Decor offers a turnkey franchise opportunity with excellent ROI potential in a high growth industry. Upon signing, Rug Decor assists new franchisees in all areas of startup including selecting and negotiating real estate, obtaining credit and other financial support, marketing, merchandising, purchasing and training. In addition, the company provides franchisees with professionalism and unparalleled buying power to ensure long-term success.

About Rug Decor
Rug Decor is a growing system of specialty retail stores selling branded, fashion oriented area rugs with operations in 37 markets throughout the United States. Backed by strong buying power among its affiliates, Rug Decor carries a selection of thousands of affordable area rug choices from the leading and private brands, including Kathy Ireland, Karastan, Urban Renaissance and Andy Warhol to compliment any room design theme. Purchased by CCA Global Partners in 2000, Rug Decor began franchising in June of 2000. Stores are available to qualified candidates in a limited number of U.S. markets. For Rug Decor franchise opportunities, please contact Mark Jameson at 800-466-6984, ext. 1136.

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