Construction Sites as Advertising Space

By: FASTSIGNS | 0 Shares 159 Reads

August 22, 2007 // Franchising.com // CARROLLTON, TX - From restaurants and hotels to new homes and offices, it is almost a daily occurrence to pass a building site and wonder about the future of that particular project. Although a familiar piece of scenery for most, construction sites always attract attention.

By displaying signs and graphics on each job site, constructions firms can benefit from this curiosity. According to the Signage Sourcebook, on-premise or place-based signs and graphics serve as the most cost-effective and efficient form of advertising. Consider placing a $200 banner at a site where 10,000 cars pass daily and it has the potential to be seen 1.5 million times in just 6 months, translating into an impressive return on investment.

Temporary site signs can feature the project description, target completion date, names of the architect and builder as well as drawings or renderings of what the future project will look like. Consider placing a "finance provided by" sign to offer marketing value for the financial backer of the project. These types of site signs can serve as a subtle form of advertising for all of the parties, building name recognition for future construction projects and awareness for the new business or tenant.

When deciding what types of signs are best for each site and how they should appear, keep a few, simple sign tips in mind:

• To achieve the highest possible level of awareness, incorporate full color graphics on each sign.

• Make sure the letters on the sign are individually distinguishable from other letters.

• Keep in mind the amount of distance between where the sign will be displayed, to the location of the average viewer.

• Present any additional information in a secondary or accent color to increase reader retention.

Any professional within the construction industry can reevaluate their signage program and find ways to build better name recognition while attracting new customers. When deciding how signs and graphics will most benefit a project site or construction company, consult an experienced sign and graphics professional.

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