Dunkin' Donuts Joins Wazoo Motorsports Marketing to Form Dunkin' Rally Team for the 2007 Rally America National Championship Series
NASHUA, N.H., July 13 // PRNewswire // -- Wazoo Motorsports Marketing, which competes in the extreme sport of performance rally racing in the Rally America National Championship series, today announced that Dunkin' Donuts will sponsor the Dunkin' Rally Team (DRT). The DRT will compete in several events on the 2007 Rally America schedule.
The DRT will also visit numerous Dunkin' Donuts stores and college campuses throughout the U.S. to promote the exciting sport of rally racing and Dunkin's involvement in the fastest growing form of motorsports in the world. The DRT Tour will kick off this summer and continue throughout the 2007 rally season.
"This is a tremendous announcement for Wazoo Racing, as well as everyone involved in Rally America," said Tim Penasack, president of Wazoo Motorsports Marketing and driver of the No. 19 Subaru WRX rally car. "Dunkin' Donuts has become a premier brand of choice among the largest audience who watches and participates in rally racing, so we believe that the new sponsorship will be a winning combination."
"Dunkin' Donuts is excited to sponsor a rally team for the Rally America National Championship series. This sponsorship is a wonderful fit for our brand. After all, our customers are busy and always on-the-go, racing from one destination to the next - whether it's picking up their kids from soccer practice or going to work at the office," said Robert Rodriguez, brand president of Dunkin' Donuts. "The rally car we sponsor is a literal representation of the speed and performance that defines Dunkin' Donuts."
About Dunkin' Donuts
Founded in 1950, today Dunkin' Donuts is the number one retailer of hot regular coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin' Donuts is also the largest coffee and baked goods chain in the world and sells more hot regular coffee, iced coffee, donuts, and bagels than any other quick service restaurant in America. Dunkin' Donuts has more than 7,200 restaurants in 30 countries worldwide. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.
About Wazoo Motorsports Marketing
Based in Nashua, New Hampshire, Wazoo Marketing is a youth marketing agency that connects youth with brands using different onsite, online and other viral platforms. We strive to help companies develop brand loyalty with a crowd that refuses to be marketed to.
About Rally Racing
Professional rally racing pits drivers against the course, the elements, natural obstacles, and the clock. Courses usually run hundreds of miles along closed public and private roads, which are often unpaved and unforgiving. Unlike other car races, there are no ovals, pace cars or rain delays with rally; courses are laid out across vast expanses of land, including deserts, mountains, swamps, streams, rocks, snow, gravel, dirt, and more. Rally is the 2nd biggest motorsport on the world, second only to Formula 1 and the newest extreme sport to join the X Games. With hundreds of thousands of fans in virtually every country rally racing tests drivers' skill, speed and endurance as the cars jump, navigate, and slide through varying road conditions, instead of just racing around in circles on a fixed course.
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