FASTSIGNS® News: The Value-Add of Signage for Financial Institutions

By: FASTSIGNS | 0 Shares 137 Reads

June 13, 2007
CARROLLTON, TX - Time is money. In today's fast-paced society, people are in search of the best value, best deals and of course how to get it at a more affordable price. By incorporating eye-catching signs and graphics, financial institutions, from community credit unions to international banks, have an opportunity to communicate clearly with existing customers and market to prospective customers, in-turn, increasing the bottom line.

Each day, we come into contact with a bank or other financial institution—in the car, on the bus or train, at the mall or just simply walking down the street. New customer promotions. Higher interest rates. Personalized financial services. Banks have much to offer, and signage is the perfect way to let the public know what special services you can provide. Whether your facility's style is big and bold, or more subtle and classic, signs and graphics attract attention and get results.

"In today's competitive market, financial institutions can find themselves struggling to differentiate their services," said Drue Townsend, senior vice president of FASTSIGNS International, Inc. "To stand out, it's important for banks, credit unions and the like to present a cohesive, clear image to the public. Attractive, consistent signs are one way to do that."

According to "The Signage Sourcebook," published by the U.S. Small Business Administration, the most cost-effective and efficient form of advertising to potential customers, for almost all kinds of businesses, is the on-premise or place-based sign.

It's important to not forget about directional signage for banking and financial institutions as well. This can include helping guide patrons to the nearest ATM machine, posting operating hours in a clear, readable manner and clearly marking the lines for the quickest service to meet customers' specific banking needs.

The over 500 FASTSIGNS® centers worldwide offer a variety of ways that banks and financial institutions can incorporate signage to attract attention. Here are some examples to consider:

• Hang banners over entryways, drive-through banking areas and inside the lobby to promote new products or special programs, such as home equity loans.

• Use colorful counter cards, lobby signs and other point-of-purchase materials to tell customers about new programs.

• Consistent, tasteful exterior and directional signage help customers locate bank services such as the overnight depository, lobby and drive-up window.

• Rotating signage among several designs keeps your message fresh and your customers attentive.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery and installation for a full range of custom sign and graphic products. For more information, visit www.fastsigns.com.