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Shopping In A 7-eleven® Wonderland

Cell phones ring, are you listening? At the Slurpee® machine, cups are glistening. The malls cause such fright; Are you harried tonight? Try shopping at a 7-Eleven® wonderland

(Tuesday, December 19, 2006) - A few people might be walking in a winter wonderland, already finished with their shopping and gift-wrapping. However, with the Christmas holiday just a week away, many consumers are running – not walking, to finish their holiday chores. 7-Eleven® stores were created for people in a hurry … a convenient place to shop for basics, like milk and bread. But during the last month of the year, many shoppers are looking for more than basics. Here are a few gift ideas available at participating U.S. locations of the world's largest convenience store:

Speak Up on SpeakOut™ Wireless
Wireless phones remain at the top of many wish lists, particularly with teens and tweens. 7-Eleven offers a low-cost phone option – the SpeakOut™ Wireless Nokia 1600 handset, packed full of features for just $49.99, and the Sanyo 2400 with a walkie-talkie feature for $89. Both come charged and ready to talk with $25 of airtime. This phone is perfect for parents, who have the ability to control costs through the prepaid phone card arrangement.

Slurpee Lights
Light up Slurpee®-lovers' eyes this Christmas with the Slurpee Lite-Up cup. Powered by tiny batteries in the cup's base, the multi-colored flickering lights on the 24-ounce cup can be switched "on" for times when Slurpee-drinkers feel flashy or "off" for more discreet slurping. Partnered with a refillable 7-Eleven Convenience Card to purchase future Slurpee drinks, the psychedelic flashing cup is a great gift for lovers of America's favorite frozen carbonated beverage. Suggested retail price for the Lite-Up cup is $3.49.

Makin' Slurpee
Back by popular demand, the Slurpee Drink Maker made Family Fun Magazine's Top 10 toy list when it was introduced last year. A great way for kids to create their own frozen concoctions using soft drinks, juice or other flavored drinks, it also serves as a handy backup for other kitchen appliances that are used to prepare frozen beverages during the holidays. Suggested retail price is $34.99.
Gone away is my worry.
No more need to be in a hurry.
Gift cards, flowers and candy
Make shopping quite handy.
Browsing in a 7-Eleven wonderland.

Pick a Card, Any Card
7-Eleven has expanded its gift card selection this year, and with 20 different cards, offers something for everyone – department, electronics, sporting goods, home improvements and household stores, online music and game services, as well as restaurants and entertainment. In denominations from $7.99 to $50, gift cards are priced for everyone's budget.

New to the selection this year are American Express in $25 and $50 denominations, $25 Borders book store gift cards and Xbox Live, from $7.99 to $49.99. Other retailer and restaurant gift cards to choose from are JCPenney, Lowe's Home Improvements Stores, Circuit City, Foot Locker, Linens 'n' Things, Bass Pro Shops, iTunes, Xbox Live, Blockbuster Video, Chili's, Macaroni Grill, TGI Friday, and Applebee's. Last but not least is the 7-Eleven Gift Card, which can be used to purchase gas, refill minutes on a wireless phone, enjoy a year of Slurpee and Big Gulp® beverages, or buy any other 7-Eleven favorites. The 7-Eleven gift card has no hidden fees, no expiration date, no fine print and is reloadable in amounts from $5 to $500.

Gift cards continue to grow in popularity, and according to a study sponsored by the National Retail Federation, this year's sales are expected to jump $6 billion over 2005, to $24 billion. 7-Eleven expects to see a 300% jump in its gift-card category sales compared to last year.

A Fresh-Picked Gift Idea
7-Eleven shoppers can surprise someone special with a gift of fresh-cut flowers for just $9.99. Ideal for office or hostess gifts, for teachers, or as a holiday centerpiece, flowers are shipped direct to 7-Eleven from the growers. Colorful flowers are a great way to brighten someone's day or decorate at home. Add a box of Merci European chocolates ($4.99) or a giant 5-pound Hershey bar ($29.99) to sweeten your gift.
In the aisles, you can grab some presents,
And be glad that no one you know's around.
The cashier asks, "Are you through sir?"
And you say, "No ma'am,
But I'll be back for more on my way to town."


More than you Expect
Gift cards are great as a one-size-fits-all solution or for the hard-to-buy-for names on the list. They're easy to personalize by adding a just few items to create a gift basket or place in a gift bag.

Combine a hunting magazine, sunglasses and camouflage-colored eyeglass cloth to a Bass Pro gift card, or microwave popcorn and theater candy, like special holiday-edition Junior Mints, with either an AMC Movie or Blockbuster Entertainment card. Pair a Lite-Up Slurpee cup with a $50 7-Eleven gift card – redeemable for one Slurpee a week throughout 2007. Create a "Dinner and a Movie" date pack with Macaroni Grill and AMC Movie cards and a bottle of wine. Work gloves and a six-in-one screwdriver tool are ideal for the Lowe's Home Improvements stores card. Many 7-Eleven stores also carry miniature live Christmas trees with mini-lights and ornaments and light-up, musical holiday cards that are perfect with any gift or gift card.

Later on, we'll perspire
As we load up on wood for a fire.
A six-pack of beer and lots of good cheer,
Shopping in a 7-Eleven wonderland.
Fire and Ice
For those who want to conspire as they sit by the fire, firewood is a necessity, and sales double at 7-Eleven the week before Christmas. Cold bags of ice for holiday parties and family get-togethers are another hot item, along with beer and wine. And shoppers dash into 7-Eleven for the same emergency grocery items as just before Thanksgiving … Cool Whip and Stove Top Stuffing.


An added reason to cheer while shopping at 7-Eleven … besides a cold 12-pack of beer: specially marked 12-packs of Miller Lite beer featuring a coupon, redeemable for $5 off any gift-card purchase.

They have lots of goodies to stuff your stockings;
M&Ms and furry friends are just two.
With animated toys, dancing and talking,
And lottery is just the ticket for you know who.

Stocking Stuffers
Not just for kids, stockings can be filled with lots of 7-Eleven goodies, like one-time-use cameras to capture all the holiday antics, lottery tickets, 7-Eleven Gift Cards, prepaid wireless and long-distance phone cards, candy in interactive toy dispensers featuring popular cartoons and characters, trading and game cards, 7-Eleven refillable stainless steel coffee mugs, CDs and DVDs. 7-Eleven has plenty to stuff kids stockings as well: walking-talking-dancing-prancing animated stuffed animals, Lite-Up Slurpee cups, Xbox and iTunes gift cards, Holiday Message M&M candies, and perennial candy favorite, Lifesaver Sweet Story Books.

CDs and DVDs -
It's so thrilling.
St. Jude Bears give me a warm feeling.
There's something for everyone;
Shopping's almost done.
Thank heaven for 7-Eleven Wonderland.

Do You Hear What I Hear? Do You See What I See?
Once shopping is completed with a sigh of relief, families can spend some quality time together watching holiday movies. 7-Eleven has three favorites that kids and adults will love – Home Alone 2, Home Alone 3 and The Simpsons Christmas movie.
Can't Bear To Pass This Up
For two years, 7-Eleven has raised needed funds for St. Jude Children's Research Hospital by selling a small, cuddly teddy bear. This year, the bear is back and better than ever, and 7-Eleven hopes to raise even more money for ground-breaking research to help cure catastrophic childhood diseases. The curly-haired, ultra-soft bear is light brown with the green St. Jude logo monogrammed on his paw and a matching green ribbon around his neck. A great gift all by itself, the St. Jude bear also can multi-task, serving as a cute gift card holder. 7-Eleven will donate $3 to St. Jude's for every bear sold. Suggested retail price is $8.99.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,100 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 31,000 stores in 17 countries and U.S. territories. During 2005, 7-Eleven stores worldwide generated total sales of approximately $43 billion. Find out more online at www.7-Eleven.com.

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