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MAUI WOWI HAWAIIAN SPREADS IT’S ALOHA SPIRIT WITH VOLCANIC GROWTH

Maui Wowi Hawaiian Coffees & Smoothies® prepares for a major eruption in 2006.

DENVER, CO (March 2, 2006) – After a powerhouse year in 2005, Maui Wowi Hawaiian Coffees & Smoothies® prepares to spread its "Aloha spirit" to even more retail locations across the United States. Business experts are taking note: Entrepreneur ranked Maui Wowi Hawaiian no. 142 on its Top 500 Franchise list online for 2006. The company’s consistent double digit growth is just part of the reason.

* A 14.3 percent increase in revenue, from $5.4 million in 2004 to $6.3 million in 2005.
* A 38.5 percent increase in franchises sold over last year, from 56 to 91 in 2005.
* 441 operating units in 41 states.

In 2006 the goal is to open 41 retail locations. Maui Wowi Hawaiian is ahead of its plan, poised to reach more than 60 percent of its objective by mid-2006. Eleven new stores are scheduled to open their doors in the first quarter, with 15 more to follow in the second quarter.

Maui Wowi Hawaiian originated as an event cart business and watched as customer loyalty and response for its proprietary products grew to where other successful business models were formed to meet consumer demand. Over the last two years Maui Wowi Hawaiian has seen a shift and the majority of new franchises are purchasing the Maui Wowi Hawaiian’s retail location concept, designed for use in malls, strip centers, lifestyle centers, airports, office buildings, and health clubs.

"With the addition of our retail location, freestanding, and drive-thru business models, Maui Wowi Hawaiian now offers unique franchise opportunity to attract both the retail developer and the franchise operator," said Michael Haith, chief executive officer. "We offer six distinct Hawaiian business models including retail, drive-thru, kiosk and an event cart, mobile event trailer, and catering cart. A franchise operator can decide to build in one or a combination of business models to fit their market potential and their lifestyle. Operators looking to start small can begin with an event cart and build into a retail location, with each model building business for the other."

Building on its philosophy of flexibility, Maui Wowi Hawaiian is creating a wave of new products, expanding its business model opportunities, and conducting a complete redesign of its retail location concept for 2006 and a retail line by later 2006/2007.

With international expansion on the horizon, the company plans to add locations in Canada and Japan.

About Maui Wowi Hawaiian Coffees & Smoothies®
Founded in 1983 and began franchising in 1999, Maui Wowi Hawaiian serves its Hawaiian Coffees, Kona Espresso and Fresh Fruit Smoothies in true "Aloha Spirit". The custom made smoothie is Maui Wowi Hawaiian’s signature drink blended to order with a banana and premium fruit purees and juices. Maui Wowi Hawaiians products are pure Hawaiian, 100 percent natural with no artificial colors or flavors. Entrepreneur magazine ranked Maui Wowi Hawaiian no. 1 in the Juice Bar category in 2005 and no. 142 in the "Franchise 500" for 2006. Maui Wowi Hawaiian ranked no. 175 in Inc magazine's issue of "America's 500 Fastest Growing Private Companies" in 2005. The privately held company is headquartered in Greenwood Village. www.mauiwowi.com.

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