Experience Growth and Transformation at the 2025 Franchise Customer Experience Conference (FCXC)

In today’s fast-paced, customer-centric world, experience is everything and no one understands that better than franchise leaders. If you're committed to delivering outstanding experiences to franchisees, customers, and employees alike, then the 2025 Franchise Customer Experience Conference (FCXC) is a must-attend event. This year’s conference is June 23–26 at the InterContinental Buckhead, Atlanta.

FCXC 2025 will be a transformative experience for franchise marketing, operations, and technology leaders who want to future-proof their brands and accelerate growth. In a landscape where economic shifts and technological disruption are rewriting the rules, this conference offers powerful tools, strategies, and inspiration to help you stay ahead. This year’s conference will focus on driving bottom-line results and elevating the experiences that keep both customers and franchisees loyal, engaged, and thriving.

Whether you’re optimizing operations, transforming customer journeys with tech, or crafting killer brand campaigns, FCXC has something for you:

Marketing, Operations, and Technology Leaders will learn how to break down silos, leverage data, and build cross-functional strategies that fuel growth and create unforgettable experiences.

Brand Leaders & C-Suite Executives will discover how top-performing brands are using customer experience as a lever for competitive advantage—regardless of company size or stage.

Emerging Franchisors can learn to fast-track your learning curve with actionable insights from both your peers and seasoned leaders who’ve navigated similar challenges.

CEOs, Presidents, & CROs will explore how collaborative leadership across departments is the key to sustainable growth and operational excellence.

This conference will offer breakout sessions covering topics such as: “Mind-Opening Workshop: Building a Franchise Brand CX Plan — Integrating Marketing, Operations & Technology”; “The Power of Personal Connection: Mastering the Art of Connection in Franchise Brand Experiences”; “Mind-Opening Workshop: Technology Summit on Mission-Critical Systems, AI and Strategic Tech Decisions” and “The Power of Personal Connection: Creating Personalized Experiences Through Multi-Channel Engagement in Franchise Brand.”

Two general sessions will be featured: “Delivering Next-Level Customer Experiences in Challenging Times” and “Franchise Case Study: Driving Success Through Cross-Functional Collaboration.” And you won’t want to miss keynotes by Steve Brown, an AI Expert and former Google DeepMind Executive, and Brittany Hodak, an award-winning entrepreneur and author of Creating Superfans.

The Franchise Innovation Awards will be announced as well as the first reveal of the Annual Franchise Marketing Report (AFMR). Of course, networking opportunities are a core part of the conference and offer a chance to connect with sponsors, solution providers, and fellow franchise leaders.

Customer expectations aren’t just changing, they’re evolving faster than ever. If you’re serious about innovation, growth, and creating loyalty that lasts, don’t miss this opportunity to learn, network, and lead.

Register for FCXC now and take your customer experience strategy to the next level francxc.com.

Check out highlights from last year’s FCXC here: